本文選題：農(nóng)產(chǎn)品標(biāo)識(shí)　切入點(diǎn)：信息不對稱　出處：《中國農(nóng)業(yè)大學(xué)學(xué)報(bào)》2015年01期 　論文類型：期刊論文

【摘要】：農(nóng)產(chǎn)品標(biāo)識(shí)是傳播農(nóng)產(chǎn)品信息的有效途徑,能夠消除農(nóng)產(chǎn)品信息不對稱現(xiàn)象。廣東省于2009年率先在我國頒布實(shí)施了農(nóng)產(chǎn)品標(biāo)識(shí)市場準(zhǔn)入制度,因而其消費(fèi)者具有較好的認(rèn)知基礎(chǔ)。通過對廣州、湛江、東莞和惠州4市消費(fèi)者進(jìn)行實(shí)地調(diào)研,運(yùn)用二元Logistic回歸模型,重點(diǎn)研究消費(fèi)者對農(nóng)產(chǎn)品標(biāo)識(shí)的認(rèn)識(shí)水平以及影響其支付意愿的主要因素。研究結(jié)果表明:消費(fèi)者對加貼標(biāo)識(shí)農(nóng)產(chǎn)品的認(rèn)知水平和支付意愿具有正相關(guān)性,即認(rèn)識(shí)水平低,支付意愿也低;另外,年齡、收入、文化程度、支付能力和農(nóng)產(chǎn)品價(jià)格也是影響消費(fèi)者支付意愿的重要因素;其中,農(nóng)產(chǎn)品價(jià)格與支付意愿負(fù)相關(guān),其他影響因素與支付意愿正相關(guān)。
[Abstract]:Agricultural product marking is an effective way to disseminate agricultural product information, which can eliminate the asymmetric phenomenon of agricultural product information. Guangdong Province took the lead in implementing the agricultural product marking market access system in China in 2009. As a result, its consumers have a good cognitive foundation. Through the field investigation of consumers in Guangzhou, Zhanjiang, Dongguan and Huizhou, the dual Logistic regression model is used. The results show that there is a positive correlation between consumers' cognitive level and willingness to pay for labeled agricultural products, that is, the low level of awareness, the main factors affecting the willingness of consumers to pay for agricultural products, and the results show that there is a positive correlation between the level of cognition and the willingness to pay of labeled agricultural products. In addition, age, income, education, ability to pay and the price of agricultural products are also the important factors that affect consumers' willingness to pay, in which the price of agricultural products is negatively correlated with willingness to pay. Other influencing factors are positively related to willingness to pay.
【作者單位】： 中國農(nóng)業(yè)大學(xué)信息與電氣工程學(xué)院;中國農(nóng)業(yè)科學(xué)院農(nóng)產(chǎn)品質(zhì)量檢測與標(biāo)準(zhǔn)研究所;
【基金】：教育部人文社會(huì)科學(xué)基金資助(12YJCZH285)
【分類號(hào)】：F322;D922.4
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本文編號(hào)：1605849