【摘要】：正微信公眾平臺(tái)由騰訊公司于2012年8月23日正式推出,曾命名為"官號(hào)平臺(tái)"和"媒體平臺(tái)",通過(guò)微信公眾平臺(tái)可以發(fā)布消息、傳播信息、推廣品牌或者產(chǎn)品,最初微信公眾平臺(tái)主要面向名人、政府、媒體、企業(yè)等機(jī)構(gòu),隨著技術(shù)的進(jìn)步和市場(chǎng)的需求,現(xiàn)在個(gè)人也可以申請(qǐng)建立訂閱號(hào)。根據(jù)騰訊公司2015年微信用戶數(shù)據(jù)報(bào)告顯示,截止到2015年第一季度,微信已經(jīng)覆蓋中國(guó)90%以上的智能手機(jī),月活躍用戶達(dá)到5.49億,用戶覆蓋200多個(gè)國(guó)
[Abstract]:The WeChat public platform was officially launched by Tencent on August 23, 2012, and was once named "official account platform" and "Media platform." through the WeChat public platform, you can publish information, disseminate information, promote brands or products. At first, WeChat public platform mainly aimed at celebrities, government, media, enterprises and other organizations, with the progress of technology and market demand, now individuals can also apply for the establishment of Subscription account. According to Tencent's 2015 WeChat user data report, by the first quarter of 2015, WeChat had covered more than 90% of smartphones in China, with 549 million monthly active users and more than 200 countries.
【作者單位】： 鄭州大學(xué)法學(xué)院;
【分類號(hào)】：D923.41
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本文編號(hào)：2456124