【摘要】：我國《民法總則》首次確立了數(shù)據(jù)和虛擬財產(chǎn)的客體地位,但網(wǎng)絡(luò)虛擬人格的固有部分保護(hù)容易被忽略。在個人網(wǎng)店的名譽(yù)被侵害的情況下,通常只能主張經(jīng)營者個人的名譽(yù)權(quán)受到了侵害。至于游戲人物的虛擬人格的名譽(yù)以及操作游戲的自然人的名譽(yù),在特定的能夠識別并將二者聯(lián)系起來的群體中,可看作是重合的;在其他情況下,二者被視為不同客體,也就是說,對于上述名譽(yù)的侵害,視為一個侵權(quán)行為侵害了不同的客體。網(wǎng)絡(luò)虛擬人格的保護(hù)方式有二種:一是把虛擬人格歸為虛擬財產(chǎn),從而使虛擬人格被自然人人格吸收,這也是目前《民法總則》體現(xiàn)的保護(hù)方法;二是承認(rèn)虛擬人格的準(zhǔn)人格性,讓虛擬人格和自然人人格一定程度分離,在虛擬人格商業(yè)化過程中弱化其人格屬性。
[Abstract]:The General principles of Civil Law in China establish the object status of data and virtual property for the first time, but the protection of the inherent part of the virtual personality on the network is easy to be ignored. In the case of personal online shop reputation is infringed, usually can only claim that the operator's personal reputation has been infringed. As for the reputation of the virtual personality of the character of the game and the reputation of the natural person who operates the game, it can be seen as overlapping in a particular group that can identify and associate the two; in other cases, the two are considered different objects, In other words, the above-mentioned reputation infringement, as a tort against different objects. There are two ways to protect the network virtual personality: one is to classify the virtual personality as virtual property, so that the virtual personality is absorbed by the personality of natural person, which is also the protection method embodied in the General principles of Civil Law at present; The other is to recognize the quasi-personality of the virtual personality, to separate the virtual personality from the natural personality to a certain extent, and to weaken its personality attribute in the process of the commercialization of the virtual personality.
【作者單位】： 北京大學(xué)法學(xué)院;
【基金】：2016年國家社科基金青年項目“網(wǎng)絡(luò)空間中的言論自由與法律規(guī)制研究”(16CFX014)的階段性成果
【分類號】：D923

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