本文選題：角色商品化 + 角色商品化權(quán)��； 參考：《山東大學(xué)》2015年碩士論文

【摘要】：角色商品化權(quán)是指行為人將卡通角色、文學(xué)作品角色或臆想角色投入商業(yè)性使用的進(jìn)行獲利的權(quán)利。也就是說將為大眾所喜愛的角色作為一種商業(yè)標(biāo)識應(yīng)用到商品或服務(wù)上,由角色的高知名度來增加商品銷售量和市場競爭力,這種商業(yè)利用的模式具有極其可觀的經(jīng)濟(jì)價(jià)值,從而可以為商品或服務(wù)創(chuàng)造良好的收益。未經(jīng)角色創(chuàng)作人許可擅自將創(chuàng)作的角色投入商業(yè)性使用,是對原創(chuàng)作者財(cái)產(chǎn)權(quán)利的侵犯,尤其近年來,社會(huì)當(dāng)中頻繁出現(xiàn)角色商品化的現(xiàn)象,隨之而來的是熊色商品化權(quán)糾紛的產(chǎn)生。通過著作權(quán)法有效的對角色上商品化及權(quán)利提供保護(hù)是現(xiàn)實(shí)所需要且無法回避的。由于目前我國立法及司法方面對角色商品化權(quán)利的法律規(guī)制還處于探索階段,所以著作權(quán)法對角色商品化的保護(hù)具有不足之處,在我國的司法實(shí)踐中,為了更加完善的保護(hù)角色權(quán)利人的利益、角色利用人的利益以及社會(huì)群體的利益(消費(fèi)者的利益),我們應(yīng)該在我國司法實(shí)踐的基礎(chǔ)上結(jié)合本國著作權(quán)法自身的特點(diǎn),同時(shí)借鑒其他國家的著作權(quán)法律制度,來切實(shí)保障我國角色商品化權(quán)相關(guān)權(quán)利人的利益。
[Abstract]:Role commercialization right refers to the actor's right to profit by putting cartoon character, literary character or imaginary character into commercial use. That is to say, to apply the popular role as a business logo to goods or services, and to increase the sales volume and market competitiveness of goods by the high visibility of the role, this mode of commercial utilization has extremely considerable economic value. This can create good returns for goods or services. It is an infringement of the property rights of the original creators to put the characters into commercial use without the permission of the role creators, especially in recent years, the phenomenon of the commercialization of characters appears frequently in the society. What follows is the bear color commercialization right dispute produces. It is necessary and unavoidable to effectively protect the role of commercialization and rights through copyright law. At present, the legal regulation of the role commercialization right in our country's legislation and judicature is still in the exploratory stage, so the copyright law has some deficiencies in the protection of the role commercialization, in the judicial practice of our country. In order to better protect the interests of role holders, the role of human interests and the interests of social groups (interests of consumers), we should combine the characteristics of our country's copyright law on the basis of judicial practice. At the same time, the copyright law system of other countries can be used for reference to protect the interests of the right holders.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D923.41

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相關(guān)期刊論文 前2條

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2 朱檳;關(guān)于角色的商品化權(quán)問題[J];中外法學(xué);1998年01期

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本文編號：1785059