發(fā)布時(shí)間：2018-04-21 01:19

  本文選題：聲音商標(biāo) + 注冊(cè)��； 參考：《華中師范大學(xué)》2015年碩士論文

【摘要】：聲音商標(biāo)作為一種非傳統(tǒng)商標(biāo),是商品生產(chǎn)經(jīng)營(yíng)者或服務(wù)提供者利用旋律、曲調(diào)等獨(dú)特的聲音作為標(biāo)記使用在它的商品或服務(wù)上,使消費(fèi)者用以識(shí)別、區(qū)分不同商品或服務(wù)的來(lái)源。聲音商標(biāo)通常是一支很短但卻獨(dú)具特色的曲調(diào)或旋律,它們能在消費(fèi)者腦海中形成記憶,將聲音與其所屬商家建立起一一對(duì)應(yīng)的聯(lián)系。將聲音商標(biāo)納入立法保護(hù)是大勢(shì)所趨。聲音商標(biāo)對(duì)于經(jīng)營(yíng)者而言是一個(gè)新的機(jī)遇,充分利用其背后的市場(chǎng)潛力可以增加無(wú)形資產(chǎn)并提升市場(chǎng)競(jìng)爭(zhēng)力。聲音商標(biāo)納入法律保護(hù)之中是順應(yīng)經(jīng)濟(jì)發(fā)展、市場(chǎng)變遷的必然結(jié)果。各國(guó)家和各地區(qū)紛紛通過(guò)立法,承認(rèn)聲音商標(biāo)的可注冊(cè)性,明確聲音商標(biāo)受法律上的保護(hù)。我國(guó)于2014年5月1日開(kāi)始實(shí)施修訂后的《中華人民共和國(guó)商標(biāo)法》和《中華人民共和國(guó)商標(biāo)法實(shí)施條例》,將聲音商標(biāo)納入我國(guó)法律保護(hù)之中,標(biāo)志著與聲音商標(biāo)注冊(cè)相關(guān)的法律實(shí)踐開(kāi)始啟動(dòng)。鑒于上述背景,本文研究聲音商標(biāo)注冊(cè)幾個(gè)關(guān)鍵的法律問(wèn)題,從以下四個(gè)部分進(jìn)行闡述。第一部分,對(duì)聲音商標(biāo)注冊(cè)的相關(guān)問(wèn)題作一般分析。明確聲音商標(biāo)的概念、特征；從不同的角度,分析對(duì)聲音商標(biāo)注冊(cè)進(jìn)行保護(hù)的必要性；就各國(guó)家、地區(qū)對(duì)聲音商標(biāo)注冊(cè)的立法進(jìn)行了考察。第二部分,從聲音商標(biāo)注冊(cè)的實(shí)質(zhì)要件著手,探討了積極要件和消極要件,并圍繞聲音商標(biāo)的顯著性、非功能性、非通用性的特征展開(kāi)討論。第三部分,從聲音商標(biāo)注冊(cè)的程序要件著手,比較了圖樣表述模式、文字表述模式、混合表述模式的不同特征。因?yàn)楦鲊?guó)對(duì)程序要件的不同要求,以“人猿泰山尖叫聲”聲音商標(biāo)的注冊(cè)在不同國(guó)家遭遇了“同案不同命”的結(jié)果,分析各國(guó)在相關(guān)規(guī)范上的差異。第四部分,基于我國(guó)對(duì)聲音商標(biāo)注冊(cè)的實(shí)踐正處于初級(jí)階段,提出要充分借鑒先行國(guó)家和地區(qū)的成功經(jīng)驗(yàn),從我國(guó)實(shí)際出發(fā),明確聲音商標(biāo)的審查標(biāo)準(zhǔn),規(guī)范提交申請(qǐng)時(shí)的表達(dá)形式,完善聲音商標(biāo)的注冊(cè)環(huán)境,培養(yǎng)高素質(zhì)的審查隊(duì)伍,鼓勵(lì)企業(yè)開(kāi)發(fā)利用聲音商標(biāo),加大對(duì)聲音商標(biāo)的保護(hù)力度,逐漸形成一套完善的聲音商標(biāo)法律保護(hù)體系。
[Abstract]:Sound trademark, as a non-traditional trademark, is used by commodity producers or service providers to identify its goods or services by using unique sounds such as melodies, tunes, and so on. Distinguish between different sources of goods or services. Sound trademarks are usually short but distinctive tunes or melodies that form memories in the minds of consumers and create a one-to-one correspondence between sound and their businesses. It is the trend of the times to bring the sound trademark into the legislative protection. Sound trademark is a new opportunity for business operators. Making full use of the market potential behind it can increase intangible assets and enhance market competitiveness. Sound trademark is the inevitable result of economic development and market change. Various countries and regions have adopted legislation to recognize the registrability of sound trademarks and to make it clear that sound trademarks are protected by law. China began to implement the revised Trademark Law of the people's Republic of China and the regulations on the implementation of the Trademark Law of the people's Republic of China on May 1, 2014. Marks the sound trademark registration related to the start of legal practice. In view of the above background, this paper studies several key legal issues of sound trademark registration, which are described in the following four parts. The first part, the sound trademark registration related issues to make a general analysis. This paper clarifies the concept and characteristics of sound trademark, analyzes the necessity of protecting sound trademark registration from different angles, and investigates the legislation of sound trademark registration in various countries and regions. The second part, from the sound trademark registration essential elements, discusses the positive elements and negative elements, and discusses the characteristics of the sound trademark significance, non-functional, non-universal. The third part, from the sound trademark registration procedure elements, compared the different characteristics of the pattern representation model, the text representation model, the mixed expression mode. Because of the different requirements of various countries on the procedural requirements, the registration of "Tarzan screams" sound trademark in different countries has encountered the results of "different lives in the same case", and analyzes the differences in the relevant norms of different countries. In the fourth part, based on the fact that the practice of sound trademark registration in our country is in the primary stage, it is proposed that we should fully learn from the successful experiences of the leading countries and regions, and make clear the standards for the examination of sound trademarks from the point of view of the reality of our country. Standardize the form of expression when submitting an application, perfect the environment for the registration of sound trademarks, train high-quality review teams, encourage enterprises to develop and utilize sound trademarks, and increase the protection of sound trademarks. Gradually formed a sound trademark legal protection system.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D923.43

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相關(guān)期刊論文 前2條

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本文編號(hào)：1780298