本文選題：省級廣電臺　切入點：節(jié)目版權開發(fā)　出處：《中國廣播電視學刊》2017年07期

【摘要】：在知識創(chuàng)造財富的今天,以版權為代表的獨特資源已成為廣電行業(yè)持續(xù)發(fā)展的核心競爭力。節(jié)目版權開發(fā)的先驅(qū)者所取得的成績讓整個廣電行業(yè)看到了節(jié)目版權開發(fā)所帶來的廣闊發(fā)展前景,廣電行業(yè)也似乎從節(jié)目版權這一核心競爭力中重新找回了往日的自信。但目前來看,省級臺并沒有想象中的那么樂觀,諸多困難嚴重掣肘了廣電節(jié)目版權開發(fā)的開展。省級臺節(jié)目版權開發(fā)要打破"內(nèi)憂外患"的現(xiàn)實困境,必須探尋節(jié)目版權開發(fā)的可行性路徑,找到節(jié)目版權開發(fā)的突圍策略。
[Abstract]:Today, when knowledge creates wealth, the unique resources represented by copyright have become the core competitiveness of the continuous development of the radio and television industry.The achievements of the pioneers in the development of program copyright make the whole radio and television industry see the broad development prospects brought about by the development of the program copyright. The radio and television industry also seems to regain its former self-confidence from the core competitiveness of the program copyright.But at present, provincial stations are not as optimistic as expected, and many difficulties have seriously hampered the development of copyright development of radio and television programs.In order to break through the predicament of "internal and external troubles" in the development of program copyright of provincial stations, it is necessary to explore the feasible path of the development of program copyright and find out the breakthrough strategy of the development of program copyright.
【作者單位】： 山東傳媒職業(yè)學院;山東廣播電視臺;
【分類號】：D923.41;G222
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本文編號：1715122