【摘要】：正"微商"是"互聯(lián)網(wǎng)+"時(shí)代的重要產(chǎn)物,通俗地說(shuō),微商就是在移動(dòng)端上進(jìn)行商品售賣的小商家,而通過(guò)微信朋友圈進(jìn)行商品、服務(wù)銷售是現(xiàn)在最為多見的形式。朋友圈的微商主要具有以下特點(diǎn)和問(wèn)題:經(jīng)營(yíng)主體"魚龍混雜";商品"良莠不齊";銷售方式"熟人化";監(jiān)管"困難重重"。微商與傳統(tǒng)的互聯(lián)網(wǎng)電商在經(jīng)營(yíng)主
[Abstract]:Just as "WeChat business" is an important product of the "Internet" era, generally speaking, WeChat business is a small merchant who sells goods on the mobile end, and carries on the goods through WeChat moments, and service sales are now the most common forms. WeChat businessmen in WeChat circle of moments have the following characteristics and problems: the main body of business is "mixed with fish and fish"; the goods are "mixed with good and bad"; the sales style is "acquainted"; and the supervision is "difficult". WeChat businessmen and traditional Internet ecommerce operators are in operation.
【分類號(hào)】：D627;D922.294
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本文編號(hào)：2439212