【摘要】：二十一世紀(jì)經(jīng)濟(jì)高速運(yùn)行,科技迅速發(fā)展,互聯(lián)網(wǎng)給人民的生活帶來了極大的便捷,互聯(lián)網(wǎng)廣告也成為廣告行業(yè)的支柱性產(chǎn)業(yè)�；ヂ�(lián)網(wǎng)廣告制作簡便、成本低廉、發(fā)布門檻低,能為各個(gè)行業(yè)的廣告主體帶來極大經(jīng)濟(jì)收益,極大刺激了當(dāng)今經(jīng)濟(jì)社會(huì)高速運(yùn)行。但是與此同時(shí),互聯(lián)網(wǎng)虛假廣告問題日益嚴(yán)重早已顯露出來。虛假宣傳、誤導(dǎo)性廣告、垃圾郵件、微信朋友圈傳播虛假信息等不正當(dāng)競爭行為破壞了經(jīng)濟(jì)市場運(yùn)行秩序,侵害了消費(fèi)者的合法權(quán)益,阻礙了媒體公信力提升,激化了社會(huì)矛盾,給經(jīng)濟(jì)發(fā)展帶來了不良影響。當(dāng)前,我國規(guī)制互聯(lián)網(wǎng)虛假廣告的法律法規(guī)主要有《廣告法》、《消費(fèi)者權(quán)益保護(hù)法》、《反不正當(dāng)競爭法》,還有《廣告管理?xiàng)l例施行細(xì)則》這樣的行政法規(guī)以及《互聯(lián)網(wǎng)廣告管理暫行辦法》這樣的行政規(guī)章。各級工商行政管理部門依據(jù)相關(guān)法律法規(guī)履行互聯(lián)網(wǎng)監(jiān)督管理職責(zé)。其實(shí),近10年,我國對網(wǎng)絡(luò)廣告監(jiān)管工作日益重視。自2004年啟動(dòng)《廣告法》修訂工作后,我國曾試圖將規(guī)范互聯(lián)網(wǎng)廣告作為《廣告法》修訂中的一項(xiàng)核心任務(wù),但互聯(lián)網(wǎng)廣告迅速發(fā)展,新的互聯(lián)網(wǎng)廣告模式不斷顯現(xiàn),修訂者逐漸認(rèn)識到在《廣告法》中全面規(guī)定互聯(lián)網(wǎng)廣告的內(nèi)容幾乎不可能。國家工商總局同時(shí)也開始起草互聯(lián)網(wǎng)廣告規(guī)范文件。直到2016年發(fā)生了“魏則西事件”,導(dǎo)致《互聯(lián)網(wǎng)廣告管理暫行辦法》迅速出臺。自此,《互聯(lián)網(wǎng)廣告管理暫行辦法》作為重要的補(bǔ)充條款完善了我國原有的互聯(lián)網(wǎng)廣告規(guī)制法律體系。目前,我國對于互聯(lián)網(wǎng)廣告的法律規(guī)制還有諸多不足,如網(wǎng)絡(luò)經(jīng)營市場準(zhǔn)入制度不完善、消費(fèi)者權(quán)益救濟(jì)途徑缺失、對網(wǎng)絡(luò)虛假廣告缺乏合理的監(jiān)管體系等。進(jìn)一步完善互聯(lián)網(wǎng)廣告監(jiān)管制度有助于促進(jìn)經(jīng)濟(jì)健康發(fā)展,有助于推動(dòng)社會(huì)平穩(wěn)運(yùn)行,有助于深入貫徹社會(huì)主義法治理念。我們要完善網(wǎng)絡(luò)廣告監(jiān)管法律法規(guī)就需要完善廣告的事先審查制度,完善糾正性廣告制度;同時(shí)要對互聯(lián)網(wǎng)廣告實(shí)施有效監(jiān)管;并且還要加強(qiáng)行業(yè)自律,拓寬消費(fèi)者侵權(quán)救濟(jì)渠道。
[Abstract]:In the 21 ~ (th) century, with the rapid development of economy and science and technology, the Internet has brought great convenience to people's life, and Internet advertising has become a pillar industry of advertising industry. Internet advertising is easy to produce, low cost and low threshold of release, which can bring great economic benefits to the advertising agents in various industries, and greatly stimulate the high-speed operation of today's economy and society. But at the same time, the problem of false advertising on the Internet has become increasingly serious. Unfair competition, such as false propaganda, misleading advertising, spam and spreading false information in WeChat's circle of friends, has damaged the order of the economic market, infringed on the legitimate rights and interests of consumers, and hindered the promotion of the credibility of the media. Has intensified the social contradiction, has brought the bad influence to the economic development. At present, China's laws and regulations governing false advertising on the Internet mainly include the Advertising Law, the Consumer Rights and interests Protection Law, the Anti-unfair Competition Law, the Administrative regulations for Advertising, and the Internet Advertising regulations. Interim measures for Administration such administrative rules and regulations. The administrative departments for industry and commerce at all levels shall perform the duties of Internet supervision and administration in accordance with relevant laws and regulations. In fact, nearly 10 years, our country pays more and more attention to the network advertisement supervision work. Since the start of the revision of the Advertising Law in 2004, China has tried to standardize the Internet advertisement as a core task in the revision of the Advertising Law. However, the Internet advertisement has developed rapidly and the new Internet advertising model has been emerging. Revisers have come to realize that it is almost impossible to fully regulate the content of Internet advertising in the Advertising Act. At the same time, the State Administration of Industry and Commerce also began to draft Internet advertising regulatory documents. Until 2016, the "Wei Zexi incident", resulting in the Internet Advertising Management interim measures quickly introduced. Since then, the interim measures of Internet Advertising Administration, as an important supplementary clause, have perfected the original legal system of Internet Advertising Regulation in China. At present, there are still many deficiencies in the legal regulation of Internet advertising in our country, such as imperfect market access system of network operation, lack of remedies for consumers' rights and interests, and lack of a reasonable regulatory system for false advertisements on the Internet. Further perfecting the supervision system of Internet advertisement will help to promote the healthy development of economy, promote the smooth operation of society and carry out the idea of socialist rule of law in depth. In order to perfect the laws and regulations governing online advertising, we need to perfect the system of prior censorship of advertisements and the system of corrective advertising; at the same time, we must implement effective supervision over Internet advertising; and we must also strengthen the self-discipline of the industry. Widening the channels of consumer tort relief.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D922.294

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