【摘要】：互聯(lián)網(wǎng)科技的不斷發(fā)展和普及使得越來越多的經(jīng)營者將精力投放于網(wǎng)絡(luò)市場,網(wǎng)絡(luò)宣傳逐漸成為影響消費(fèi)者選擇商品和服務(wù)的首要因素。一些不法經(jīng)營者為了爭奪有利的市場優(yōu)勢(shì),排擠打壓同行業(yè)競爭對(duì)手,有意識(shí)的利用網(wǎng)絡(luò)從事虛假宣傳等不正當(dāng)競爭行為。相較于傳統(tǒng)的虛假宣傳行為,網(wǎng)絡(luò)的虛擬性和開放性使其具有更強(qiáng)的危害性和更廣泛的影響。由于我國網(wǎng)絡(luò)市場經(jīng)濟(jì)仍處于初步發(fā)展階段,尚未形成成熟的網(wǎng)絡(luò)立法體系,還沒有對(duì)于網(wǎng)絡(luò)虛假宣傳行為進(jìn)行規(guī)制的直接法律依據(jù)。實(shí)踐中一般援引《反不正當(dāng)競爭法》中的原則性規(guī)定對(duì)其進(jìn)行界定和裁判,可操作性和適用性較差,加之各級(jí)立法機(jī)關(guān)的規(guī)定缺乏統(tǒng)一性和協(xié)調(diào)性,導(dǎo)致其在理解和運(yùn)用上都比較混亂。本文以網(wǎng)絡(luò)虛假宣傳行為為切入點(diǎn),對(duì)比美歐國家的反網(wǎng)絡(luò)不正當(dāng)競爭立法模式,剖析我國當(dāng)前相關(guān)立法體系和規(guī)制手段的不足,對(duì)我國網(wǎng)絡(luò)虛假宣傳的規(guī)制進(jìn)行系統(tǒng)的研究。以促進(jìn)我國互聯(lián)網(wǎng)的繁榮發(fā)展,為我國規(guī)制以網(wǎng)絡(luò)虛假宣傳為代表的網(wǎng)絡(luò)不正當(dāng)競爭行為盡綿薄之力。
[Abstract]:With the continuous development and popularization of Internet technology, more and more operators put their energy into the network market. Network propaganda has gradually become the primary factor influencing consumers to choose goods and services. In order to compete for the advantageous market advantage, some illegal operators squeeze out and suppress their competitors in the same industry, and consciously use the network to engage in unfair competition, such as false propaganda. Compared with the traditional false propaganda behavior, the virtual and open nature of the network makes it more harmful and more extensive. Since our country's network market economy is still in the initial stage of development, it has not yet formed a mature network legislation system, and there is no direct legal basis for regulating the network false propaganda behavior. In practice, the principled provisions of the Anti-unfair Competition Law are generally invoked to define and adjudicate them, which are of poor maneuverability and applicability, coupled with the lack of uniformity and coordination of the provisions of the legislative organs at all levels. It leads to confusion in understanding and application. Based on the network false propaganda behavior, this paper compares the anti-network unfair competition legislation model of the United States and Europe, analyzes the deficiency of our country's current relevant legislation system and regulation means, and makes a systematic research on the regulation of our country's network false propaganda. In order to promote the prosperity and development of the Internet in our country, we can do our best to regulate the network unfair competition behavior represented by the network false propaganda.
【學(xué)位授予單位】：廣西民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D922.294

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本文編號(hào)：2166498