本文選題：汽車展覽會(huì) + 汽車模特廣告�。� 參考：《中國社會(huì)科學(xué)院研究生院》2015年碩士論文

【摘要】：近幾年,由于國內(nèi)汽車行業(yè)的不斷發(fā)展,國內(nèi)的幾大汽車展覽會(huì)也受到了公眾極大的關(guān)注度,作為車展的看點(diǎn)之一,汽車模特的著裝和行為舉止時(shí)不時(shí)的成為了人們廣泛討論的話題。然而,對車模過于暴露的著裝和含帶挑逗意味的舉止卻被認(rèn)為是一個(gè)“風(fēng)俗”問題,即使有傷風(fēng)化,法律也只能束手無策。在這種情況下上海車展擬取消汽車模特,然而車模作為汽車行業(yè)所常用的廣告形式,在世界范圍內(nèi)被廣泛的應(yīng)用,在中國取消這種具有歷史性和商業(yè)性的廣告表現(xiàn)形式顯然是不可取的。那么,從理論和現(xiàn)實(shí)意義上來講,汽車展覽會(huì)實(shí)際上也是車企為自家新車做廣告宣傳的媒介,而汽車模特就是車展上汽車的廣告代言人,也就是說車模的行為舉止、著裝都應(yīng)該納入到廣告相關(guān)法律的管理之中。用廣告相關(guān)法律來規(guī)制這一廣告形式,使其日益專業(yè)化、規(guī)范化,才是真正有效的解決辦法。就目前來說,我國還沒有出臺(tái)規(guī)制汽車模特問題的專門的法律法規(guī),而汽車模特問題卻日益突出,在短時(shí)間內(nèi)也不可能制定出行之有效的合法合理的法律法規(guī)。既然汽車模特是一種特殊的廣告形式,那么《廣告法》、《廣告管理?xiàng)l例》、《廣告管理?xiàng)l例實(shí)施細(xì)則》、《國家工商行政管理局廣告審查標(biāo)準(zhǔn)》中的相關(guān)法律條文都可以利用起來,用來規(guī)制汽車模特行為。本文從廣告相關(guān)概念的論述中分析出汽車模特是一種特殊的廣告形式,而汽車模特也是車展汽車的廣告代言人。并從這個(gè)角度出發(fā)在分析了我國目前存在的汽車模特問題之后,論述了汽車展覽會(huì)不能簡單取消汽車模特。然后討論了廣告法相關(guān)原則對汽車模特問題的規(guī)制,在此基礎(chǔ)上,總結(jié)了廣告相關(guān)法律可以用來規(guī)制汽車模特問題的相關(guān)法律條文,并對其適用性以及如何運(yùn)用進(jìn)行了一定的分析。這在目前國內(nèi)的學(xué)術(shù)論著中還很少有人涉及到,這是本文的創(chuàng)新之處。在經(jīng)過對汽車模特問題現(xiàn)實(shí)的和法學(xué)理論的分析之后,得出的結(jié)論是不能在車展上簡單的取消汽車模特,而是要依靠法律原則、法律法規(guī)來進(jìn)行合法合理的有效的規(guī)制,這樣才符合現(xiàn)階段我國的汽車行業(yè)的發(fā)展以及我國法律法規(guī)的進(jìn)步。
[Abstract]:In recent years, due to the continuous development of the domestic automobile industry, several major domestic automobile exhibitions have also received great public attention, as one of the focus of the auto show. From time to time, the dress and behavior of car models have been the subject of wide discussion. However, excessive exposure to the car model dress and provocative behavior is considered a "custom" problem, even if indecent, the law can only do nothing. Under such circumstances, the Shanghai Auto Show intends to abolish car models. However, as a commonly used advertising form in the automotive industry, car models are widely used worldwide. It is clearly undesirable to abolish this historic and commercial form of advertising in China. Well, theoretically and practically speaking, the automobile exhibition is actually also a medium for car companies to advertise their new cars, and car models are the advertising spokesmen for cars at the auto show, that is to say, the behavior and behavior of the car models. Dress should be included in the regulation of advertising related laws. The real effective solution is to regulate this advertising form by advertising related laws and to make it more and more professional and standardized. At present, there are no special laws and regulations to regulate the problem of automobile model in our country, but the problem of automobile model is becoming more and more prominent, and it is impossible to formulate effective legal and reasonable laws and regulations in a short period of time. Since automobile models are a special form of advertising, the relevant legal provisions in the Advertising Law, the detailed rules for the implementation of the regulations governing Advertising, and the Advertising Review Standards of the State Administration for Industry and Commerce can all be used. To regulate the behavior of car models. This paper analyzes that the automobile model is a special advertising form from the discussion of the related concepts of advertisement, and the automobile model is also the advertising spokesman of the automobile exhibition. From this point of view, after analyzing the existing problems of automobile models in our country, this paper discusses that automobile exhibition can not simply cancel automobile models. Then it discusses the regulation of the relevant principles of advertising law on automobile models, and then summarizes the relevant legal provisions that advertising related laws can be used to regulate automobile models. And its applicability and how to use a certain analysis. This is the innovation of this paper. After the analysis of the problem of automobile models and the theory of law, the conclusion is that we should not simply cancel the models in the auto show, but rely on the legal principles, laws and regulations to carry out legal, reasonable and effective regulation. This is in line with the current development of the auto industry and the progress of our laws and regulations.
【學(xué)位授予單位】：中國社會(huì)科學(xué)院研究生院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D922.294

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本文編號(hào)：1936297