本文選題：新媒體 + 互聯(lián)網(wǎng)　； 參考：《蘇州大學(xué)》2015年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的日臻成熟以及移動(dòng)終端的普及,媒介大融合的時(shí)代已經(jīng)到來(lái),移動(dòng)互聯(lián)網(wǎng)廣告也逐漸成為廣告業(yè)界的新寵兒。違法廣告,特別是虛假?gòu)V告在新媒體時(shí)代下又變幻出各種不同形式。90年代初,因受當(dāng)時(shí)社會(huì)環(huán)境等種種因素的影響,我國(guó)《廣告法》確立了以行政機(jī)關(guān)與廣告經(jīng)營(yíng)者、廣告發(fā)布者為審查主體的“雙軌制”廣告審查制度。然而,這種廣告審查模式已經(jīng)顯得和當(dāng)前廣告業(yè)發(fā)展?fàn)顩r格格不入,違法廣告尤其是虛假?gòu)V告有增無(wú)減。本文從新媒體環(huán)境中的商業(yè)廣告入手,論述我國(guó)廣告審查制度的基本內(nèi)容和主要缺陷,通過(guò)對(duì)英美法系、大陸法系發(fā)達(dá)國(guó)家審查制度的借鑒,歸納總結(jié)出適合我國(guó)現(xiàn)階段發(fā)展的新廣告審查制度,并建議在確定合理審查機(jī)構(gòu)的基礎(chǔ)上,建立起以行業(yè)類(lèi)型為主導(dǎo)的縱橫交錯(cuò)的廣告審查模式。
[Abstract]:With the maturity of Internet technology and the popularity of mobile terminals, the era of media convergence has come, mobile Internet advertising has gradually become a new darling of the advertising industry. Illegal advertisements, especially false advertisements, have changed in various forms in the new media era. At the beginning of the 1990s, due to the influence of various factors such as the social environment at that time, the Advertising Law of our country established the use of administrative organs and advertising operators. The "double track" advertising censorship system by the advertisement publisher as the main body of the censor. However, this mode of advertising censorship has become incompatible with the current development of advertising industry, illegal advertising, especially false advertising has increased. Starting with the commercial advertisement in the new media environment, this paper discusses the basic contents and main defects of the advertising censorship system in our country, and draws lessons from the review system of the Anglo-American law system and the continental law system developed countries. This paper sums up a new advertising review system suitable for the development of our country at present, and suggests to set up a crisscross pattern of advertising censorship based on the determination of reasonable censors, which is dominated by industry types.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：D922.294

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本文編號(hào)：1897765