本文選題：商業(yè)標識　切入點：法律體系　出處：《河北經(jīng)貿(mào)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：商業(yè)標識是一種商品或者服務(wù)區(qū)別于其他商品或服務(wù)的顯著的、特有的標記。伴隨著當(dāng)今社會的高度市場化，商業(yè)標識在市場競爭和社會生活中的地位節(jié)節(jié)攀升，并且，其在商品識別功能方面的作用愈發(fā)顯著，當(dāng)商業(yè)標識逐步充斥和影響著我們的日常生活時，對于附著在其自身的商譽價值的重要性則越來越凸顯。在全球經(jīng)濟一體化的大背景下，我國的經(jīng)濟飛速發(fā)展，市場競爭趨于白熱化，商業(yè)標識不僅能夠在短時間內(nèi)定位市場競爭者自身的服務(wù)或商品，又可以做到讓該種服務(wù)或商品滿足于使用或購買它的消費者，從而穩(wěn)定市場經(jīng)濟秩序。但與此同時，部分市場競爭者為了在短時間內(nèi)獲得高利潤，利用商業(yè)標識法律規(guī)制的不完善、不統(tǒng)一，使用各種不正當(dāng)手段來侵害已有商業(yè)標識的合法權(quán)益，這類侵權(quán)或權(quán)利沖突行為使得商業(yè)標識本身所蘊含的內(nèi)涵價值遭到嚴重損害，從而無法保障消費者的合法權(quán)益，破壞了市場經(jīng)濟秩序良性健康的發(fā)展。 我國對商業(yè)標識權(quán)益的保護主要分正反兩方面：與商標相關(guān)的單行法主要從合理獲得和使用商業(yè)標識的角度正面規(guī)制，如《商標法》、《企業(yè)名稱登記管理辦法》；而《反不正當(dāng)競爭法》則是從反面角度保護商業(yè)標識的合法權(quán)益，即，通過禁止和救濟的方式起到兜底作用。但是，市場經(jīng)濟的快速發(fā)展使得商業(yè)標識的侵權(quán)行為日趨新穎和多樣化，從而導(dǎo)致與商標相關(guān)的單行法產(chǎn)生局限性，這就表明，完善《反不正當(dāng)競爭法》對商業(yè)標識的合法權(quán)益的保護具有必要性和合理性，以此來調(diào)整我國現(xiàn)有競爭環(huán)境下商業(yè)標識的權(quán)利沖突。 本文除引言外主要分四個章節(jié)，第一章概括闡述了商業(yè)標識的基本理論，對商業(yè)標識基本概念、法律特征、類別以及侵權(quán)行為的主要原因做了介紹；第二章通過對典型案例的詳述與案情分析，對我國商業(yè)標識法律保護的立法現(xiàn)狀及存在的問題進行論證；第三部分主要參考介紹國外優(yōu)秀商業(yè)標志保護制度并加以分析，從中得出對各國商業(yè)標識保護制度的立法借鑒；在第四部分的論述中，結(jié)合我國國情現(xiàn)狀，對構(gòu)建更加合理完善的商業(yè)標識法律保護體系提出完善措施，主要從確立基本原則，，完善“一般條款”，設(shè)置例外條款，以及完善法律責(zé)任條款這四個方面入手，提出合理措施，以期建立更加完善的商業(yè)標識法律保護體系。
[Abstract]:Business is a commodity or service is different from other goods or services significant, unique markers. With the highly developed market-oriented society, the status of commercial signs in the market competition and the social life of the rising, and its function in the identification of goods more and more significant role, when the commercial signs and gradually flooded affect our daily life, the importance attached to its own value of goodwill is increasingly prominent. In the background of global economic integration, China's rapid economic development, market competition intensified, commercial marks can not only locate in a short period of time the market competitors own goods or services, and can to make this kind of goods or services to meet the use or purchase it to consumers, and thus the stability of the order of the market economy. But at the same time, some competitors in the market in a short period of time to To obtain high profits, the legal regulation of commercial mark is not perfect, not unified, use improper means to infringe the legitimate rights and interests of the existing business logo, this kind of infringement or right conflict behavior makes commercial mark connotation itself contains the value of severely damaged, thus unable to safeguard the legitimate rights and interests of consumers, undermine the development of the market economic order healthy.
Our country to protect the interests of commercial signs is divided into two sides: Law and trademark related mainly from reasonable access and use of commercial mark point of positive regulation, such as the "trademark law", "administrative measures for the registration of the enterprise name >; and" law against unfair competition is from opposite angle of the protection of commercial marks the legitimate rights and interests, namely, the prohibition and remedy to reveal all the details. However, the rapid development of market economy makes the commercial mark infringement behavior is more novel and diverse, which leads to a single law and trademark related limitation, which indicates that with the rationality and necessity of perfecting the protection of "Anti Unfair Competition Law > of commercial mark the legitimate rights and interests, in order to adjust the conflict of rights of business signs under the current competitive environment in our country.
In addition to the introduction this paper is divided into four chapters, the first chapter expounds the basic theory of the legal characteristics of commercial signs, business signs, basic concepts, main reason and tort categories are introduced; the second chapter through detailed case analysis on typical cases, to demonstrate the status of legislation on the legal protection of commercial marks in China and the existing problems; the third part mainly introduces the foreign commercial reference mark protection system and analysis, draw lessons for commercial mark protection system of national legislation; in the fourth part, combined with the present situation of our country, the legal protection system of commercial signs to building a more reasonable and perfect put forward improvement measures, mainly from establish the basic principles, improve the general terms, set the exception clause, and perfect the legal liability provisions of these four aspects, put forward reasonable measures, in order to To establish a more perfect legal protection system for commercial signs.

【學(xué)位授予單位】：河北經(jīng)貿(mào)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D922.294;D923.43

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