【摘要】：公司社會(huì)責(zé)任這一概念從20世紀(jì)30年代就開(kāi)始出現(xiàn)了,但是卻一直模糊不清、寬泛,理論界沒(méi)有一個(gè)十分明確肯定的定義。公司社會(huì)責(zé)任是社會(huì)經(jīng)濟(jì)文化發(fā)展到一定階段的產(chǎn)物,它在經(jīng)營(yíng)活動(dòng)中產(chǎn)生的最主要目的即為了解決公司與社會(huì)組織、相關(guān)主體乃至個(gè)人間的諸多問(wèn)題,使社會(huì)能夠和諧的發(fā)展,公司取得最大化的利益。而隨著公司不斷巨型化的發(fā)展,其影響也在不斷擴(kuò)大,甚至是方方面面的。從經(jīng)濟(jì)到環(huán)境,從環(huán)境到勞資關(guān)系,乃至政治領(lǐng)域的影響也在不斷的擴(kuò)張。而公司以其私法上的主體身份發(fā)表的言論,即商業(yè)言論,更是影響著社會(huì)經(jīng)濟(jì)文化生活的各個(gè)角落。如何良性正確的使用公司擁有的話語(yǔ)權(quán),也是公司社會(huì)責(zé)任中不可或缺的一個(gè)重要部分。 本文以公司的商業(yè)言論為視角,打破傳統(tǒng),將對(duì)公司的商業(yè)言論所承擔(dān)的責(zé)任納入到公司社會(huì)責(zé)任中來(lái),對(duì)公司商業(yè)言論包括的內(nèi)容抽象化,并將公司社會(huì)責(zé)任界定為法律層面的責(zé)任和義務(wù),進(jìn)而得出從公司商業(yè)言論的視角強(qiáng)化言論受意者的利益,使公司站在社會(huì)本位理念立場(chǎng)表達(dá)商業(yè)言論,由于現(xiàn)有的法律并沒(méi)有對(duì)現(xiàn)今公司所表達(dá)的商業(yè)言論做出規(guī)定,如公司法中沒(méi)有對(duì)公司言論自由做出具體規(guī)定,廣告法也僅限于廣告這種商業(yè)言論形態(tài),而公司為了最大限度的賺取利潤(rùn)有時(shí)會(huì)犧牲這部分社會(huì)利益,法無(wú)明文規(guī)定即不禁止,因此公司商業(yè)言論的任意表達(dá)這一問(wèn)題就要從完善公司對(duì)其的社會(huì)責(zé)任入手,一是完善公司表意機(jī)關(guān)的治理結(jié)構(gòu),二是以平等保護(hù)和差別保護(hù)為價(jià)值原則,以社會(huì)本位理念為價(jià)值觀導(dǎo)向,這其中涉及公司的商業(yè)言論保護(hù)范圍,既要平等的保護(hù),肯定在推動(dòng)個(gè)人決策方面的作用,又要對(duì)商業(yè)言論中虛假或容易誤導(dǎo)公眾的商業(yè)言論以及造成社會(huì)負(fù)面影響的言論差別對(duì)待,對(duì)表達(dá)商業(yè)言論的公司給予限制和處罰。 對(duì)待公司的商業(yè)言論,我們更應(yīng)該看到其言論所帶來(lái)的社會(huì)反應(yīng)和效果,多元化多角度的審查公司社會(huì)責(zé)任的影響。因此,對(duì)公司商業(yè)言論應(yīng)承擔(dān)的公司社會(huì)責(zé)任問(wèn)題的研究具有十分重要的理論和現(xiàn)實(shí)意義。
[Abstract]:The concept of corporate social responsibility (CSR) began to appear in the 1930s, but it has always been vague and broad, and there is no clear and definite definition in the theoretical circle. Corporate social responsibility is the product of the development of social economy and culture to a certain stage. The main purpose of corporate social responsibility is to solve many problems between the company and social organizations, relevant subjects and even individuals. To enable the harmonious development of society, the company to maximize the benefits. With the development of the company, its influence is expanding, even in every aspect. From the economy to the environment, from the environment to labor relations, and even the impact of the political field is also expanding. As a subject of private law, the company's business speech affects every corner of social, economic and cultural life. How to use the right to speak correctly is also an indispensable part of corporate social responsibility. From the angle of view of company's commercial speech, this paper breaks the tradition, brings the responsibility to the company's commercial speech into the corporate social responsibility, and abstracts the content of the company's commercial speech. And it defines corporate social responsibility as the responsibility and obligation of the legal level, and then draws the conclusion that from the perspective of corporate commercial speech, it can strengthen the interests of the intended speech and make the company express the commercial speech from the standpoint of the social standard concept. Because the existing laws do not provide for the commercial speech expressed by the company today, for example, the company law does not specifically regulate the freedom of speech of the company, and the advertising law is limited to advertising as a form of commercial speech. In order to maximize profits, companies sometimes sacrifice this part of social interests, which is not prohibited by law without explicit provisions. Therefore, the question of the arbitrary expression of corporate business speech should begin with the improvement of the company's social responsibility to it. One is to improve the governance structure of the company's ideographic organs, the other is to take equal protection and differential protection as the value principle, and to take the social standard concept as the value orientation, which involves the scope of business speech protection of the company, and it is necessary to protect equally. Affirm the role in promoting personal decision-making, but also to false or misleading business statements in business speech and public misguided speech and social negative impact of speech, the expression of business speech companies to impose restrictions and penalties. We should look at the social reaction and effect brought by the company's business speech and examine the influence of corporate social responsibility from multiple angles. Therefore, it is of great theoretical and practical significance to study the problem of corporate social responsibility.
【學(xué)位授予單位】：長(zhǎng)春工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F276.6;D922.291.91

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