本文關(guān)鍵詞： 新媒體 警察 形象危機(jī) 策略　出處：《南京理工大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：良好的警察形象,對(duì)于增進(jìn)公安機(jī)關(guān)內(nèi)部戰(zhàn)斗力和凝聚力、提高對(duì)外公信力和建設(shè)力、積極發(fā)揮好執(zhí)法部門的職權(quán)以及維護(hù)國家安定,構(gòu)建和諧穩(wěn)定的社會(huì)尤為重要。一直以來,公安機(jī)關(guān)作為政府的重要組成部門,為社會(huì)的安定團(tuán)結(jié)和人民的幸福平安作出了巨大的貢獻(xiàn)。近年來,網(wǎng)絡(luò)和移動(dòng)互聯(lián)技術(shù)突飛猛進(jìn)的發(fā)展,信息的傳播途徑引起的訊息革命正在深化,新媒體時(shí)代應(yīng)運(yùn)而生。在此種技術(shù)革命的浪潮下,新媒體加大了涉警報(bào)道傳播的廣度和深度,對(duì)警察負(fù)面形象的報(bào)道存在某種程度的放大效應(yīng),其傳播速度更是傳統(tǒng)媒體不可同日而語,這就對(duì)警察形象產(chǎn)生了強(qiáng)力的沖擊,進(jìn)而產(chǎn)生出種種新問題。本研究努力嘗試在新媒體背景下,通過案例分析和問卷調(diào)查的手段了解當(dāng)前警察在樹立形象方面的情況,厘清公安民警與社會(huì)公眾對(duì)警察形象認(rèn)知的異同,進(jìn)而綜合考慮警察形象在新媒體背景下的潛在危機(jī),著重從警察隊(duì)伍綜合素質(zhì)參差不齊、警察管理、保障機(jī)制不健全、社會(huì)問題、對(duì)新媒體認(rèn)識(shí)不足以及新媒體對(duì)公眾認(rèn)知的影響等方面分析引發(fā)警察形象危機(jī)的關(guān)鍵元素。最后,提出應(yīng)對(duì)策略:一是加強(qiáng)公安民警自身綜合素質(zhì)提升。包括政治思想素質(zhì)、身體心理素質(zhì)、職業(yè)道德素質(zhì)、媒介素質(zhì)、民警執(zhí)法行為等方面;二是完善管理體制和保障機(jī)制。推進(jìn)公安管理體制改革與創(chuàng)新,貫徹落實(shí)從優(yōu)待警政策,進(jìn)一步完善監(jiān)督機(jī)制,加強(qiáng)對(duì)警察權(quán)的維護(hù);三是加強(qiáng)公安機(jī)關(guān)新媒體建設(shè)。加強(qiáng)組織領(lǐng)導(dǎo),強(qiáng)化保障服務(wù),構(gòu)建"三微一端",打造公安新媒體品牌,強(qiáng)化規(guī)范管理,建立健全公關(guān)體系,提高信息質(zhì)量,做好輿情引導(dǎo),加快融合發(fā)展,推進(jìn)資源整合;四是加強(qiáng)警察正面形象的宣傳。加強(qiáng)宣傳、提高公眾法制意識(shí),糾正公眾社會(huì)心態(tài)偏差,加強(qiáng)公安機(jī)關(guān)與新媒體合作。
[Abstract]:A good image of the police will enhance the internal combat effectiveness and cohesion of the public security organs, enhance the credibility and building power of the public security organs, give full play to the functions and powers of the law enforcement departments and safeguard the stability of the country. It is particularly important to build a harmonious and stable society. All along, as an important part of the government, the public security organs have made great contributions to the stability and unity of society and the happiness and peace of the people. In recent years, With the rapid development of network and mobile interconnection technology, the information revolution caused by the dissemination of information is deepening, and the era of new media has emerged. Under the tide of this kind of technological revolution, new media has increased the breadth and depth of communication involving warning channels. The report on the negative image of the police has a certain degree of amplification effect, and its speed of communication is not the same as that of the traditional media, which has a strong impact on the image of the police. This study tries to understand the image of the police in the context of new media by means of case analysis and questionnaire survey. To clarify the similarities and differences between the police and the public on the police image, and then to consider the potential crisis of the police image under the new media background, focusing on the uneven comprehensive quality of the police force, the police management and the imperfect security mechanism. Social problems, lack of understanding of the new media and the impact of the new media on public awareness and other aspects of the analysis of the police image crisis caused by the key elements. Finally, The countermeasures are as follows: first, enhance the comprehensive quality of the police, including political and ideological quality, physical and psychological quality, professional ethics quality, media quality, police law enforcement behavior and so on; Second, perfect the management system and guarantee mechanism, promote the reform and innovation of the public security management system, carry out the policy of preferential treatment to the police, further perfect the supervision mechanism, and strengthen the maintenance of the police power; Third, it is necessary to strengthen the construction of new media in public security organs, strengthen organizational leadership, strengthen security services, construct "three tiny ends", build new media brands in public security, strengthen standardized management, establish and improve the public relations system, improve the quality of information, and do a good job in guiding public opinion. The fourth is to strengthen the propaganda of the positive image of the police, to enhance the public awareness of the legal system, to correct the deviation of the public social mentality, and to strengthen the cooperation between the public security organs and the new media.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D631.1

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