【摘要】：目的對"營養(yǎng)與疾病預防"微信公眾賬號運營現(xiàn)狀及傳播力進行分析,探討營養(yǎng)與疾病預防的新媒體傳播模式。方法借助微信數(shù)據(jù)統(tǒng)計功能,獲取2015年5月8日—2016年5月7日微信公眾平臺的用戶分析、圖文分析數(shù)據(jù)。結(jié)果 2015年5月8日—2016年5月7日,"營養(yǎng)與疾病預防"微信公眾賬號關(guān)注人數(shù)持續(xù)增長,共計42 553人,其中女性多于男性,共發(fā)布文章107篇,總閱讀量為1 374 051次,有4個閱讀高峰分別為8時、11時、15時及21時。最受關(guān)注的內(nèi)容為營養(yǎng)與肥胖、老年人相關(guān)疾病及營養(yǎng)與內(nèi)分泌及代謝性疾病。結(jié)論規(guī)律、持續(xù)性更新微信公眾平臺,傳播與受眾健康密切相關(guān)的知識,利于微信公眾賬號的推廣和影響力的提升。
[Abstract]:OBJECTIVE To analyze the operation status and transmission power of the public account of "Nutrition and Disease Prevention" Wechat, and explore the new media transmission mode of nutrition and disease prevention. Nutrition and Disease Prevention Wechat's public account continued to grow on May 7, 2007, with 42,553 people, including more women than men, publishing 107 articles with a total reading capacity of 1,374,051. Four reading peaks were 8:00, 11:00, 15:00 and 21:00 respectively. Conclusion Regularity, continuous updating of Wechat public platform, dissemination of knowledge closely related to the health of the audience, is conducive to the promotion of Wechat public accounts and the promotion of influence.
【作者單位】： 中國疾病預防控制中心營養(yǎng)與健康所;中華預防醫(yī)學會;
【分類號】：R151
，

本文編號：2202569