Emoji has become ubiquitous in text-based communication.Considering its role as communication mode to convey nonverbal cues,this study aims to measure how much the use of emoji can affect understanding from the receivers' point view.An experiment with 3(type of emoji usage: supporting vs.contrasting vs.none)X 2(valence of the message: positive vs.negative)X 2(type of communication: instrumental vs.affective)factorial design was conducted to measure the interactions of these variables in two diffe...

【文章頁數(shù)】：60 頁

【學位級別】：碩士

【文章目錄】：
Abstract
Acknowledgements
Introduction
Literature Review
    Representation and semiosis
    Social semiotics and multimodality
    Cultural studies
    Culture and communication
    Cross-cultural models
        A comparison between Brazil and China
    Emoji
    Categories of emoji
    Applications of emoji
    Pictograms in computer-mediated communication
Method
    Sample
    Procedure
    Stimuli
    Measures
Results
    Nationality and message effectiveness
    Types of message and message effectiveness
    Emoji use and message effectiveness
    Anxiety level
    Interactions between variables for message efficiency and anxiety
Discussion
    About the sample
    Emoji and message efficiency
    The role of culture
    Anxiety level
    Contributions
    Limitations
References
Appendix 1 Stimuli



本文編號：4045729