【摘要】：時(shí)至今日,我國(guó)電視旅游節(jié)目已走過近40個(gè)年頭,盡管經(jīng)歷了其蓬勃發(fā)展和繁榮強(qiáng)盛的時(shí)期,但就整體情況而言,發(fā)展態(tài)勢(shì)并不樂觀,發(fā)展速度較為緩慢,制作過程也存在些許的問題與不足,進(jìn)而導(dǎo)致諸如中央電視臺(tái)《旅游風(fēng)向標(biāo)》、旅游衛(wèi)視《世界游》和《中國(guó)游》等在業(yè)界具有一定影響力的節(jié)目慘遭停播或改版的命運(yùn),電視旅游節(jié)目的生存現(xiàn)狀極度堪憂。但2013年湖南衛(wèi)視《爸爸去哪兒》這檔結(jié)合旅游題材的大型親子互動(dòng)真人秀節(jié)目的開播,瞬間改變了這一現(xiàn)狀,成為同時(shí)段的收視冠軍,出現(xiàn)了幾近萬人空巷的盛況。這是一個(gè)在媒介融合、類型融合大背景、大趨勢(shì)下,將真人秀結(jié)合旅游題材做得非常成功的案例,而這種新形態(tài)節(jié)目的出現(xiàn)無疑給原本處于低迷狀態(tài)的電視旅游節(jié)目打了一針強(qiáng)心劑,為整個(gè)電視旅游節(jié)目的發(fā)展帶來了新景象、新希望。那么,如何才能使得我國(guó)電視旅游節(jié)目繼續(xù)沿襲這一良好的發(fā)展態(tài)勢(shì),闖出一條可持續(xù)發(fā)展之路?這是本文研究的重點(diǎn),也是本文的價(jià)值所在。本文不僅有電視理論依據(jù)的支撐,成功案例的分析,更有親身創(chuàng)作實(shí)踐的參與,真正做到了理論聯(lián)系實(shí)際。為了更好地做到說理有據(jù)、翔實(shí)準(zhǔn)確,在論文的寫作過程中,筆者綜合運(yùn)用了文獻(xiàn)資料法、比較研究法、案例研究法和數(shù)據(jù)分析法來完成對(duì)本文主題的探究。本文主要包含以下四部分內(nèi)容:第一章對(duì)中國(guó)電視旅游節(jié)目的相關(guān)概念、產(chǎn)生背景、發(fā)展歷程、類型劃分和特征特點(diǎn)進(jìn)行了界定和梳理,以便于接下來發(fā)現(xiàn)問題、分析問題和解決問題。第二章通過整理我國(guó)部分電視旅游節(jié)目的播出和收視情況,反映當(dāng)下電視旅游節(jié)目舉步維艱、令人堪憂的生存現(xiàn)狀。第三章從節(jié)目收視率、形式、內(nèi)容、包裝和品牌效力等不同層面探析當(dāng)下中國(guó)電視旅游節(jié)目存在的問題,并著重從節(jié)目?jī)?nèi)部維度來分析其成因。第四章從節(jié)目自身的內(nèi)在蛻變、外部改進(jìn)和吸收借鑒平面媒體與網(wǎng)絡(luò)媒介在表現(xiàn)旅游方面的長(zhǎng)處與優(yōu)勢(shì)三個(gè)層面提出發(fā)展策略,輔之以主創(chuàng)系列旅游節(jié)目的點(diǎn)滴感悟,希望能夠?yàn)榻窈笪覈?guó)電視旅游節(jié)目打破現(xiàn)狀、走出一條可持續(xù)發(fā)展道路,提供些許的借鑒與指導(dǎo)意義。
[Abstract]:To date, China's television tourism programs have gone through nearly 40 years, although it has experienced a period of vigorous development and prosperity, but as far as the overall situation is concerned, the development trend is not optimistic, and the development rate is relatively slow. There are also some problems and deficiencies in the production process, resulting in the fate of programs that have certain influence in the industry, such as CCTV, World Tour, and China Travel, which have been suspended or republished in the industry, and thus led to the fate of programs with certain influence in the industry, such as CCTV "Travel Vane," Travel Satellite TV, and "China Tour". The survival of TV tourism programs is extremely worrying. But in 2013, the launch of Hunan Satellite TV's "where Dad to go", a large-scale interactive Reality Show program that combines tourism themes, changed the status quo instantly and became a simultaneous audience champion, with the appearance of nearly thousands of people in empty alleys. This is a very successful case of combining Reality Show with tourism themes in the context of media convergence, type integration, and the general trend. The emergence of this new form of programs undoubtedly gives the original in a depressed state of TV tourism programs a strong injection, for the entire development of television tourism programs brought a new scene, new hope. Then, how can we make our TV tourism programs continue to follow this good development trend and break a sustainable development road? This is the focus of this study, but also the value of this paper. This article not only has the support of the television theory basis, the successful case analysis, but also has the personal creation practice participation, has truly achieved the theory and the practice. In order to be more reasonable and accurate, in the process of writing the thesis, the author comprehensively uses the methods of literature, comparative study, case study and data analysis to complete the research on the subject of this paper. This paper mainly includes the following four parts: the first chapter defines and combs the related concepts, background, development course, classification and characteristics of Chinese TV tourism programs in order to find out the problems next. Analyze and solve problems. The second chapter, through sorting out the broadcast and reception of some TV tourism programs in our country, reflects the current difficult and worrying survival situation of TV tourism programs. The third chapter analyzes the problems existing in Chinese TV tourism programs from different aspects such as program ratings, forms, contents, packaging and brand effectiveness, and focuses on the causes from the internal dimensions of programs. The fourth chapter puts forward the development strategies from three aspects: the internal transformation of the program itself, the external improvement and the absorption of the strengths and advantages of the print media and the network media in the performance of tourism, which is supplemented by the realization of the main series of tourism programs. Hope to break the status quo for TV tourism programs in the future, to walk a sustainable development path, to provide some reference and guidance significance.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G222

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