【摘要】：處于高度信息化時(shí)代的今天,隨著互聯(lián)網(wǎng)+的廣泛應(yīng)用,也隨著新聞受眾對(duì)新聞傳播理念和接受習(xí)慣的變化,傳統(tǒng)媒體與以互聯(lián)網(wǎng)新聞網(wǎng)絡(luò)網(wǎng)站為代表的新興媒體在新聞傳播方面的互動(dòng),已經(jīng)越來越多,越來越重要,由此帶動(dòng)了媒體融合的廣泛深入發(fā)展。媒體互動(dòng)、媒體融合是新聞傳播發(fā)展的必然要求,也是媒體履行社會(huì)責(zé)任充分發(fā)揮新聞對(duì)社會(huì)信息的溝通、對(duì)社會(huì)發(fā)展和社會(huì)輿論的引領(lǐng)的必然選擇。傳統(tǒng)媒體與新興媒體為什么進(jìn)行互動(dòng)?互動(dòng)對(duì)新聞傳播有什么意義與作用?怎樣進(jìn)一步做好互動(dòng),是本論文著力探討的主要問題。本文共四章,第一章揭示研究背景、意義與目的以及國(guó)內(nèi)外研究對(duì)該問題的研究現(xiàn)狀與本文的創(chuàng)新點(diǎn);第二章對(duì)傳統(tǒng)媒體與新興媒體新聞傳播的互動(dòng)進(jìn)行了全面的概述,提出了互動(dòng)的含義,指明了互動(dòng)的意義與作用,互動(dòng)的歷史發(fā)展過程及現(xiàn)階段大眾閱讀心理的變化;第三章主要論述傳統(tǒng)媒體與新興媒體互動(dòng)的表現(xiàn),體現(xiàn)在兩個(gè)部分:互動(dòng)的主體與互動(dòng)內(nèi)容,并針對(duì)互動(dòng)的表現(xiàn)提出互動(dòng)中存在的問題。第四章針對(duì)互動(dòng)中存在的問題提出如何做好進(jìn)一步互動(dòng)的建議,分別從互動(dòng)思想、互動(dòng)機(jī)制運(yùn)營(yíng)、互動(dòng)模式三方面展開。本文主要采用了文獻(xiàn)研究法,案例分析法,探索性研究法等幾種方法。作者閱讀大量書籍,借助互聯(lián)網(wǎng)搜集國(guó)內(nèi)外關(guān)于傳統(tǒng)媒體與新興媒體新聞傳播的互動(dòng)案例,進(jìn)行系統(tǒng)全面的分析。利用已知的關(guān)于新聞傳播的知識(shí),深入了解挖掘關(guān)于互動(dòng)傳播的知識(shí)點(diǎn),合理利用多學(xué)科的知識(shí)進(jìn)行論證。由于傳統(tǒng)媒體與新興媒體新聞傳播的互動(dòng)研究扔處于摸索階段,本文意在通過分析歸納、以求探索出更加好的解決我國(guó)目前傳統(tǒng)媒體與新興媒體新聞傳播的互動(dòng)存在的問題,為接下來深入互動(dòng)實(shí)踐工作做好理論準(zhǔn)備。
[Abstract]:In the era of high information technology, with the wide application of the Internet, and with the change of news audience's ideas and acceptance habits of news communication, The interaction between the traditional media and the emerging media represented by the Internet news network has become more and more important and has led to the extensive and in-depth development of the media integration. Media interaction and media fusion are the inevitable requirements for the development of news communication. It is also the inevitable choice for the media to fully exert the social responsibility to communicate with the social information and to guide the social development and public opinion. Why do traditional media interact with emerging media? What is the significance and function of interaction to news communication? How to do better interaction is the main problem that this paper focuses on. The first chapter reveals the background, significance and purpose of the research, as well as the domestic and foreign research on the current situation of this issue and the innovation of this paper; The second chapter gives a comprehensive overview of the interaction between the traditional media and the emerging media news communication, puts forward the meaning of the interaction, points out the significance and function of the interaction, the historical development process of the interaction and the change of the reading psychology of the masses at the present stage; The third chapter mainly discusses the performance of the interaction between the traditional media and the emerging media, which is embodied in two parts: the subject and the content of the interaction, and puts forward the problems existing in the interaction according to the performance of the interaction. The fourth chapter puts forward some suggestions on how to make further interaction, from three aspects: interactive thought, interactive mechanism operation and interactive mode. This paper mainly adopts several methods, such as literature research, case analysis, exploratory research and so on. The author reads a large number of books, collects the interactive cases about the traditional media and the emerging media news communication at home and abroad with the help of the Internet, and carries on the systematic and comprehensive analysis. This paper makes use of the known knowledge about news communication, deeply understands the knowledge points about interactive communication, and makes reasonable use of multi-disciplinary knowledge to demonstrate it. Because the interactive research of the traditional media and the emerging media news communication is in the groping stage, this paper aims to explore a better solution to the problems existing in the interaction between the traditional media and the emerging media news communication in our country through the analysis and induction. For the next in-depth interactive practice to prepare for the theoretical work.
【學(xué)位授予單位】：廣西師范學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G210

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本文編號(hào)：2459100