【摘要】：新媒體的到來,為我們帶來了一個前所未有的信息爆炸時代,微博、微信等社交媒體成為新寵,人們不必再像從前一樣等候報紙或者電視提供的固定內(nèi)容,相反,只需打開新媒體,我們就可以獲得任何想要的最新資訊。信息獲取方式變遷的背后,是傳統(tǒng)紙媒不可避免地下滑,就連作為紙媒精英版塊的深度報道也同樣遭遇困境。然而,紙媒深度報道的衰退,并非意味著深度報道社會價值的縮減,相反,復(fù)雜的傳播環(huán)境下,像深度報道這樣具備深度和廣度的內(nèi)容顯得尤為彌足珍貴。基于這一判斷,筆者在文獻閱讀、案例分析、深度訪談的基礎(chǔ)上,對紙媒深度報道困境的原因及其可能的發(fā)展路徑進行了探索,以期對紙媒深度報道的轉(zhuǎn)型及發(fā)展提供參考。首先,筆者對紙媒深度報道的界定以及發(fā)展軌跡進行了梳理,以確定研究的范圍以及深度報道的歷史方位。在此基礎(chǔ)上,進一步闡明了深度報道對于紙媒的功能及地位,以此證明研究的價值所在。接下來,筆者從如下五個方面對紙媒深度報道所面臨的的困境及其原因進行了探析:首先,紙媒的整體下滑導(dǎo)致了深度報道的衰退,由于營收的下降,許多紙媒不得不裁減深度報道開支或者直接裁撤深度報道部門;第二,信息接收方式的變遷也是紙媒深度報道困境的重要原因之一,新媒體的普及促使人們的閱讀習(xí)慣發(fā)生改變,原本的儀式化閱讀日漸衰退,深度報道也就越來越被人們所忽視;第三,精英人才的出走也直接地導(dǎo)致了紙媒深度報道的衰退,人才越少,深度報道質(zhì)量就越發(fā)下降,并由此形成惡性循環(huán);第四,報道空間的縮減,使得重磅深度報道越來越難得,紙媒深度報道的影響力也隨之削弱;最后,公共輿論空間的轉(zhuǎn)移以及自身議程設(shè)置能力的下降也一定程度上導(dǎo)致了紙媒深度報道今天的困境。從這一部分的分析我們不難發(fā)現(xiàn),紙媒深度報道的困境是全方位的,這其中既有宏觀層面的管理問題,也有紙媒自身的技術(shù)局限,更有新媒體沖擊下的經(jīng)營困境。因此,探尋紙媒深度報道的未來發(fā)展路徑,成為一個亟待解決的問題�；谏鲜龇治�,筆者從內(nèi)容生產(chǎn)、渠道開拓、探索經(jīng)營價值、拓寬話語空間這四個層面對紙媒深度報道可能的發(fā)展路徑作出了探析,并由此得出結(jié)論,在新媒體時代,紙媒深度報道不會就此沉淪,盡管在未來它會經(jīng)歷形式或者載體上的變遷,但終歸,只要找到行之有效的盈利模式與運作機制,紙媒深度報道必將再次崛起,成為新媒體環(huán)境中一支強而有力的競爭力量。
[Abstract]:The arrival of new media has brought us an unprecedented era of information explosion. Social media such as Weibo and WeChat have become new favorites. People no longer have to wait for the fixed content provided by newspapers or television as they used to. On the contrary, By opening up new media, we can get any new information we want. Behind the change of the way of obtaining information is the inevitable decline of the traditional paper media, even the in-depth report as an elite section of the paper media also encounters difficulties. However, the decline of in-depth reporting in print does not mean that the social value of in-depth reporting is shrinking. On the contrary, in a complex communication environment, the depth and breadth of the content such as in-depth reporting is particularly valuable. Based on this judgment, based on the literature reading, case analysis and in-depth interviews, the author explores the reasons for the predicament and the possible development path of the paper depth report, in order to provide a reference for the transformation and development of the paper depth report. Firstly, the definition and development track of the paper depth report are analyzed to determine the scope of the research and the historical orientation of the depth report. On this basis, the function and position of the in-depth report for the paper media are further clarified to prove the value of the study. Then, the author analyzes the difficulties and causes of the in-depth reporting of print media from the following five aspects: first, the overall decline of the paper media led to the decline of in-depth reporting, due to the decline in revenue. Many print media have to cut down on depth reporting spending or directly abolish depth reporting departments; Secondly, the change of the way of receiving information is also one of the important reasons for the predicament of in-depth reporting in print media. The popularity of new media has prompted people to change their reading habits, and the original ritual reading is declining day by day. The in-depth report is more and more ignored by people; Third, the runaway of elite talents also directly led to the decline of in-depth reporting in print media. The less talented people, the more the quality of in-depth reporting will decline, and thus form a vicious circle; Fourth, with the reduction of reporting space, it is more and more difficult to report in depth, and the influence of in-depth reporting in print is weakened. Finally, the shift of public opinion space and the decline of its ability to set its agenda also lead to the plight of in-depth reporting in print media today. From the analysis of this part, it is not difficult to find that the predicament of in-depth reporting of paper media is omni-directional, which has not only the management problems at the macro level, but also the technical limitations of the paper media itself, and the management dilemma under the impact of the new media. Therefore, it is an urgent problem to explore the future development path of print media depth report. Based on the above analysis, the author makes an analysis of the possible development path of the in-depth reporting of print media from the four aspects of content production, channel development, exploration of business value, and broadening the discourse space, and draws a conclusion that in the new media era, Although it will go through changes in form or carrier in the future, but ultimately, as long as we find an effective profit model and operational mechanism, the in-depth reporting of print media will rise again. Become a strong and powerful competitive force in the new media environment.
【學(xué)位授予單位】：海南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G212

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