【摘要】：視頻網(wǎng)站發(fā)展初期視頻內(nèi)容主要依托于向電視臺(tái)購(gòu)買影視劇、綜藝節(jié)目等版權(quán)。而隨著互聯(lián)網(wǎng)技術(shù)發(fā)展革新,政策管制,人們對(duì)文娛生活的需求不斷增加,立足于視頻網(wǎng)站自身盈利發(fā)展,視頻網(wǎng)站意識(shí)到是時(shí)候自身也具備條件不再只做電視綜藝的“搬運(yùn)工”,那如何找準(zhǔn)自己的內(nèi)容定位滿足受眾需求,就成了以優(yōu)酷土豆、愛奇藝、騰訊視頻等為代表的幾大主流視頻網(wǎng)站發(fā)展的新契機(jī)。隨著各大視頻網(wǎng)站紛紛試水網(wǎng)絡(luò)綜藝,一批批收視高、口碑好的優(yōu)質(zhì)節(jié)目脫穎而出,網(wǎng)絡(luò)綜藝得到飛躍式發(fā)展,網(wǎng)絡(luò)綜藝也成了當(dāng)下視頻網(wǎng)站的必爭(zhēng)之地。在不久將來(lái),我們甚至可以斷言在“互聯(lián)網(wǎng)+”的持續(xù)推動(dòng)下,視頻網(wǎng)站網(wǎng)絡(luò)綜藝的出現(xiàn)不僅將對(duì)傳統(tǒng)電視媒體主導(dǎo)的綜藝格局產(chǎn)生深遠(yuǎn)影響,而且網(wǎng)絡(luò)綜藝勢(shì)必可以找到更高效的節(jié)目生成機(jī)制,實(shí)現(xiàn)跨越式增長(zhǎng)。本文以“視頻網(wǎng)站網(wǎng)絡(luò)綜藝節(jié)目”作為研究對(duì)象,結(jié)合各大視頻網(wǎng)站近幾年網(wǎng)絡(luò)綜藝節(jié)目的發(fā)展和變革,分析一些網(wǎng)絡(luò)綜藝節(jié)目的成功案例,挖掘視頻網(wǎng)站發(fā)展過程的原因、及當(dāng)下產(chǎn)生的問題,從而歸納總結(jié)出適合我國(guó)視頻網(wǎng)站網(wǎng)絡(luò)綜藝節(jié)目的發(fā)展經(jīng)驗(yàn)教訓(xùn),并且探討我國(guó)網(wǎng)絡(luò)綜藝節(jié)目未來(lái)的發(fā)展趨勢(shì)。
[Abstract]:Video site development in the initial video content mainly rely on the purchase of television, variety programs and other copyright. With the development and innovation of Internet technology and policy regulation, people's demand for cultural and recreational life is increasing, based on the profit development of video websites. Video websites realize that it is time for them to stop being "movers" of television variety. How to find their own content to meet the needs of the audience has become Youku Tudou and iqiyi. Tencent video and other major mainstream video sites on behalf of the development of new opportunities. With all the major video websites have tried network variety, batch of high ratings, good reputation of high-quality programs stand out, network variety has been leapfrogging development, network variety has become the current video site competition. In the near future, we can even assert that the emergence of video website variety arts will not only have a profound impact on the variety pattern dominated by traditional television media, but also be promoted by the "Internet". And network variety is bound to find a more efficient program generation mechanism to achieve leapfrog growth. This article takes "Video website Network Variety Show" as the research object, unifies each big video website network variety show development and the transformation in recent years, analyzes some successful cases of the network variety show, excavates the video website development process reason, And the current problems, so as to sum up the experience and lessons of the development of the network variety show suitable for our country's video website, and discuss the future development trend of the network variety show in our country.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G222

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本文編號(hào)：2403413