英國主流報(bào)刊關(guān)于中醫(yī)的話語建構(gòu)研究
發(fā)布時(shí)間：2018-12-14 14:15
【摘要】：隨著經(jīng)濟(jì)的不斷發(fā)展,國際地位的競爭不再停留于單純的經(jīng)濟(jì)競爭,文化作為國際競爭的軟實(shí)力變得越來越重要。順應(yīng)時(shí)代的發(fā)展,黨的十七屆六中全會(huì)全文通過的《關(guān)于深化文化體制改革推動(dòng)社會(huì)主義文化大發(fā)展大繁榮若干重大問題的決定》首次提出文化走出去戰(zhàn)略,推動(dòng)中國文化走向世界,提高我國文化的影響力與感召力。中華民族有著上下五千年歷史,中國文化有著深厚的底蘊(yùn),中醫(yī)作為傳統(tǒng)文化的瑰寶貫穿著中華民族的歷史,它涵蓋了中國人的哲學(xué)觀,體現(xiàn)了中國人的生活方式、與自然的相處方式,有著很大的傳播價(jià)值。中、西醫(yī)根植于不同的文化背景,有很大的差異,但是這兩者并不是水火不相容的,“中、西醫(yī)同屬醫(yī)學(xué)文化,有著共同的研究對象,共同的社會(huì)職能、共享的價(jià)值觀和共同的健康責(zé)任,二者之間的對話是頻繁、深入的。中、西醫(yī)學(xué)文化是全世界人類的共同財(cái)富,二者之間存在相容性,而且它們的相容性大于不相容性�！盵1]它們就好像是太極中的陰陽兩極一樣,相輔相成,互相取長補(bǔ)短。除此之外,中醫(yī)不僅可以填補(bǔ)西醫(yī)的不足,中醫(yī)文化還可以給世界提供一個(gè)不一樣的視角,如“天人合一”的整體觀念和陰陽五行為基礎(chǔ)理論的“辨證論治”的指導(dǎo)思想可以為當(dāng)今世界出現(xiàn)的很多問題打開一個(gè)新的視窗。但是,中醫(yī)作為外來事物,與西方世界的很多觀念相左,要得到西方社會(huì)的文化認(rèn)同非常困難。因此,要不斷地進(jìn)行文化的溝通與傳播,讓西方人更多地接觸到中醫(yī)文化、了解中醫(yī)文化,在不斷的交流過程中實(shí)現(xiàn)對中醫(yī)的認(rèn)知。雖然中國已經(jīng)經(jīng)歷了三十多年的改革開放,但是對于大部分的外國人來說,中國仍是一個(gè)比較神秘的國家,那些沒有來過中國的外國人只能通過網(wǎng)絡(luò)或者其他媒體了解中國,媒體對于構(gòu)建人們對環(huán)境的認(rèn)知有著很大的作用。報(bào)紙?jiān)谟兄凭玫臍v史,已經(jīng)滲透到英國人的日常生活中成為他們的閱讀習(xí)慣,即使在互聯(lián)網(wǎng)愈來愈發(fā)達(dá)的今天,英國報(bào)刊仍有大量的受眾群。本研究以1978年至2015年英國五大報(bào)刊(《泰晤士報(bào)》、《獨(dú)立報(bào)》、《每日電訊報(bào)》、《衛(wèi)報(bào)》、《金融時(shí)報(bào)》)關(guān)于中醫(yī)的報(bào)道為研究對象,旨在發(fā)現(xiàn)英國媒體在構(gòu)建中醫(yī)形象時(shí)存在哪些特點(diǎn),根據(jù)這些報(bào)道特點(diǎn),不僅從橫向的層面思考其構(gòu)建的“擬態(tài)環(huán)境”,還從縱向?qū)用嫣骄坑鴪?bào)刊塑造的中醫(yī)形象對受眾觀念的“培養(yǎng)”,這兩個(gè)層面會(huì)對受眾的認(rèn)知造成很大影響。除此之外,本研究還將挖掘英國報(bào)刊對于中醫(yī)的關(guān)注焦點(diǎn),了解其報(bào)道的新聞框架,并根據(jù)研究結(jié)果提出中醫(yī)的對外傳播策略。
[Abstract]:With the development of economy, the competition of international status is no longer confined to pure economic competition, culture as the soft power of international competition becomes more and more important. In keeping with the development of the times, the "decision on deepening the Cultural system Reform and promoting the Great Development and Prosperity of Socialist Culture", adopted in full by the sixth Plenary session of the 17th CPC Central Committee, for the first time put forward the strategy of going out of culture. Promote Chinese culture to the world, improve the influence and appeal of our culture. The Chinese nation has a history of five thousand years up and down, and Chinese culture has a profound inside story. As a treasure of traditional culture, Chinese medicine runs through the history of the Chinese nation. It covers the philosophy of the Chinese people and embodies the way of life of the Chinese people. The way to get along with nature has great value of communication. Chinese and Western medicine are rooted in different cultural backgrounds, and there are great differences, but these two are not incompatible with each other. "Chinese and Western medicine belong to the same medical culture and have the same object of study and common social functions," he said. The dialogue between shared values and shared health responsibilities is frequent and deep. Western medical culture is the common wealth of mankind all over the world, and there is compatibility between the two, and their compatibility is greater than that of incompatibility. "[1] they complement each other as if they are the yin and yang poles in Taiji. In addition, Chinese medicine can not only fill the deficiencies of Western medicine, but also provide a different perspective for the world. For example, the whole concept of "the unity of nature and man" and the guiding ideology of "dialectical treatment" of the basic theory of the five behaviors of yin and yang can open a new window for many problems that appear in the world today. However, as a foreign thing, Chinese medicine is in conflict with many ideas in the western world, so it is very difficult to obtain the cultural identity of the western society. Therefore, we should constantly communicate and spread the culture, let the Westerners more contact with the culture of traditional Chinese medicine, understand the culture of traditional Chinese medicine, and realize the cognition of Chinese medicine in the process of continuous communication. Although China has been through more than 30 years of reform and opening up, for most foreigners, China is still a relatively mysterious country. Those foreigners who have not come to China can only learn about China through the Internet or other media. Media plays a great role in constructing people's cognition of environment. Newspapers have a long history in Britain and have penetrated into the daily life of Britons to become their reading habits. Even when the Internet is more and more developed, British newspapers still have a large number of audiences. In this study, five major British newspapers (the Times, the Independent, the Daily Telegraph, the Guardian, the Financial Times) reported on Chinese medicine from 1978 to 2015. The aim is to find out what characteristics the British media have in constructing the image of Chinese medicine. According to the characteristics of these reports, we should not only think about the "pseudo environment" from the horizontal level. It also explores the "cultivation" of the Chinese medicine image created by the British newspapers and periodicals on the audience's concept, which will have a great impact on the audience's cognition. In addition, this study will explore the focus of British newspapers on TCM, understand the news framework of their reports, and put forward the external communication strategies of TCM according to the results of the study.
【學(xué)位授予單位】：浙江傳媒學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：G212
本文編號：2378742
[Abstract]:With the development of economy, the competition of international status is no longer confined to pure economic competition, culture as the soft power of international competition becomes more and more important. In keeping with the development of the times, the "decision on deepening the Cultural system Reform and promoting the Great Development and Prosperity of Socialist Culture", adopted in full by the sixth Plenary session of the 17th CPC Central Committee, for the first time put forward the strategy of going out of culture. Promote Chinese culture to the world, improve the influence and appeal of our culture. The Chinese nation has a history of five thousand years up and down, and Chinese culture has a profound inside story. As a treasure of traditional culture, Chinese medicine runs through the history of the Chinese nation. It covers the philosophy of the Chinese people and embodies the way of life of the Chinese people. The way to get along with nature has great value of communication. Chinese and Western medicine are rooted in different cultural backgrounds, and there are great differences, but these two are not incompatible with each other. "Chinese and Western medicine belong to the same medical culture and have the same object of study and common social functions," he said. The dialogue between shared values and shared health responsibilities is frequent and deep. Western medical culture is the common wealth of mankind all over the world, and there is compatibility between the two, and their compatibility is greater than that of incompatibility. "[1] they complement each other as if they are the yin and yang poles in Taiji. In addition, Chinese medicine can not only fill the deficiencies of Western medicine, but also provide a different perspective for the world. For example, the whole concept of "the unity of nature and man" and the guiding ideology of "dialectical treatment" of the basic theory of the five behaviors of yin and yang can open a new window for many problems that appear in the world today. However, as a foreign thing, Chinese medicine is in conflict with many ideas in the western world, so it is very difficult to obtain the cultural identity of the western society. Therefore, we should constantly communicate and spread the culture, let the Westerners more contact with the culture of traditional Chinese medicine, understand the culture of traditional Chinese medicine, and realize the cognition of Chinese medicine in the process of continuous communication. Although China has been through more than 30 years of reform and opening up, for most foreigners, China is still a relatively mysterious country. Those foreigners who have not come to China can only learn about China through the Internet or other media. Media plays a great role in constructing people's cognition of environment. Newspapers have a long history in Britain and have penetrated into the daily life of Britons to become their reading habits. Even when the Internet is more and more developed, British newspapers still have a large number of audiences. In this study, five major British newspapers (the Times, the Independent, the Daily Telegraph, the Guardian, the Financial Times) reported on Chinese medicine from 1978 to 2015. The aim is to find out what characteristics the British media have in constructing the image of Chinese medicine. According to the characteristics of these reports, we should not only think about the "pseudo environment" from the horizontal level. It also explores the "cultivation" of the Chinese medicine image created by the British newspapers and periodicals on the audience's concept, which will have a great impact on the audience's cognition. In addition, this study will explore the focus of British newspapers on TCM, understand the news framework of their reports, and put forward the external communication strategies of TCM according to the results of the study.
【學(xué)位授予單位】：浙江傳媒學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：G212
【相似文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前1條
1 李雙怡;英國主流報(bào)刊關(guān)于中醫(yī)的話語建構(gòu)研究[D];浙江傳媒學(xué)院;2016年
，本文編號：2378742
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