【摘要】：本文以新聞評論類微信公眾號為研究對象,考察其內(nèi)容和表達方式特征,分析其尚且存在的問題,探討解決對策及發(fā)展空間。新聞評論類微信公眾號在內(nèi)容上呈現(xiàn)出三方面特質(zhì):一是在選題上更加關(guān)注公共領(lǐng)域,批評性強并且問題指向明顯;二是在價值取向上強調(diào)追問事實真相,法治意識蘊含其中,發(fā)揮起為民立言、爭取公民權(quán)利的社會公器之責(zé);三是都把解決問題的建設(shè)性意義作為終極指向,以引起公眾注意和反思。在表達方式上,微信評論符合網(wǎng)絡(luò)文化特點,是網(wǎng)絡(luò)話語生態(tài)中的一部分。新聞評論類微信公眾號也更多地使用了交流性表達,兼具幽默和犀利的語言風(fēng)格,并將“數(shù)據(jù)新聞”式點評方式應(yīng)用其中。在編排方式上,微信評論突出了集群優(yōu)勢,以最大程度地滿足受眾通過移動終端獲取信息的需求。微信公眾號新聞評論在發(fā)展的嘗試與探索中仍然存在不足。缺乏國際視野制約了受眾視野;一些文章通俗性差、篇幅較長影響了受眾閱讀體驗;仍有說教之嫌的宣傳話語以及缺乏互聯(lián)網(wǎng)思維使微信評論與受眾粘性不夠。新聞評論類微信公眾號已經(jīng)呈現(xiàn)出蓬勃發(fā)展趨勢,各大媒體紛紛推出自己的原創(chuàng)文章。微信評論需要將視點適當(dāng)移向海外,拓寬視野,增加外事評論,并且強化差異性表達。發(fā)揮微信作為媒體平臺的監(jiān)督功能,構(gòu)建平等理性發(fā)聲場,繼續(xù)關(guān)注公共利益,引領(lǐng)公平正義。
[Abstract]:This paper takes the public number of WeChat as the research object, investigates its content and expression characteristics, analyzes its existing problems, and probes into the countermeasures and development space. The content of the WeChat public number of news commentary shows three characteristics: first, it pays more attention to the public domain in the selection of topics, so it is critical and the problem direction is obvious; Second, the value orientation emphasizes the truth of the fact, the consciousness of the rule of law contains it, and it plays the role of the social public organ which stands for the people and strives for the civil rights; Third, the constructive significance of solving the problem as the ultimate direction to attract public attention and reflection. In terms of expression, WeChat comments accord with the characteristics of network culture and are part of the network discourse ecology. The WeChat public number of news reviews also uses more communicative expressions, with both humor and sharp language style, and applies the "data news" style of comment. WeChat comments highlight the advantages of clustering in order to meet the needs of the audience to obtain information through mobile terminals. WeChat Public News commentary is still insufficient in the development of the attempt and exploration. The lack of international vision restricts the audience vision; some articles have poor popularity and long space to affect the audience reading experience; there are still preaching propaganda words and lack of Internet thinking WeChat comments and audience viscosity is not enough. News commentary WeChat public number has shown a booming trend, major media have launched their own original articles. WeChat reviews need to shift their views overseas, broaden their horizons, increase foreign affairs reviews, and strengthen differential expression. WeChat serves as a media platform to build a fair and rational voice field, continue to pay attention to the public interest, leading fairness and justice.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：G212.2
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本文編號：2376808