【摘要】：自建平臺和入駐平臺曾被稱為我國融媒發(fā)展非此即彼的兩條道路,深圳ZAKER則開辟了"第三條道路",即傳統(tǒng)媒體與商業(yè)網(wǎng)絡(luò)媒體深度合作共同打造平臺。這與深圳ZAKER母體《深圳晚報(bào)》"做中間地帶的融媒者"的融媒思維密切相關(guān)。實(shí)踐中,借助商業(yè)新媒體力量倒逼報(bào)紙新媒體化,圍繞既有資源發(fā)展新媒體業(yè)務(wù),成為該道路的兩條軌跡。雖然目前來看很難評判該條道路是否成功,但它給融媒的發(fā)展提供了另一種可能,值得行業(yè)借鑒。
[Abstract]:The self-built platform and the resident platform have been called the two ways of the development of financial media in China, while Shenzhen ZAKER has opened up the "third way", that is, the traditional media and commercial network media work together to build the platform. This is closely related to the media thinking of Shenzhen ZAKER's parent, Shenzhen Evening News, "being a mediator in the middle zone". In practice, using the new commercial media force to force the newspaper new media, around the existing resources to develop new media business, become the two tracks of the road. Although it is difficult to judge whether the road is successful or not, it offers another possibility for the development of financial media and is worthy of industry reference.
【作者單位】： 中國社會科學(xué)院新媒體研究中心;
【分類號】：G206
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本文編號：2344463