數(shù)字時代傳媒產(chǎn)品經(jīng)濟學特性研究
發(fā)布時間：2018-11-20 08:20
【摘要】：在數(shù)字時代,傳媒組織在經(jīng)濟運營中的一個重要特性是生產(chǎn)聯(lián)合產(chǎn)品(joint products),即同時提供線上和線下產(chǎn)品。聯(lián)合產(chǎn)品特性使傳媒生產(chǎn)的經(jīng)濟規(guī)律不同于以往,也使傳統(tǒng)媒體的發(fā)展與演變更具復雜性。本文以傳統(tǒng)媒體為例,引入經(jīng)濟學終止點(shut-down points)和分離點(split-off points)的原理來探討傳媒生產(chǎn)決策。文中提出了傳媒生產(chǎn)臨界點(tipping points)的概念,這是傳媒轉型從量變轉化為質變的重要節(jié)點,傳媒臨界點在很多領域已經(jīng)出現(xiàn),需要我們應用經(jīng)濟學方法對此進行分析。本文開啟了對傳媒聯(lián)合產(chǎn)品經(jīng)濟學特性以及臨界點的關注與研究。
[Abstract]:In the digital age, one of the important characteristics of media organizations in economic operation is the production of joint product (joint products), that is, to provide online and offline products at the same time. The characteristics of combined products make the economic law of media production different from the past, and make the development and evolution of traditional media more complicated. Taking traditional media as an example, this paper introduces the principles of economic termination point (shut-down points) and separation point (split-off points) to discuss media production decision. This paper puts forward the concept of (tipping points), the critical point of media production, which is an important node of media transformation from quantitative change to qualitative change. The critical point of media production has appeared in many fields, which needs to be analyzed by using economic methods. This article has opened the concern and the research to the media union product economics characteristic and the critical point.
【作者單位】： 清華大學新聞與傳播學院;英國牛津大學政治與國際關系學院;
【分類號】：G206-F
本文編號：2344374
[Abstract]:In the digital age, one of the important characteristics of media organizations in economic operation is the production of joint product (joint products), that is, to provide online and offline products at the same time. The characteristics of combined products make the economic law of media production different from the past, and make the development and evolution of traditional media more complicated. Taking traditional media as an example, this paper introduces the principles of economic termination point (shut-down points) and separation point (split-off points) to discuss media production decision. This paper puts forward the concept of (tipping points), the critical point of media production, which is an important node of media transformation from quantitative change to qualitative change. The critical point of media production has appeared in many fields, which needs to be analyzed by using economic methods. This article has opened the concern and the research to the media union product economics characteristic and the critical point.
【作者單位】： 清華大學新聞與傳播學院;英國牛津大學政治與國際關系學院;
【分類號】：G206-F
【相似文獻】
相關會議論文 前2條
1 馬若涵;;傳媒產(chǎn)品的效用分析[A];中國傳媒大學第三屆全國新聞學與傳播學博士生學術研討會論文集[C];2009年
2 劉建華;;論文化差異影響傳媒國際接受的機理形態(tài)[A];中國少數(shù)民族地區(qū)信息傳播與社會發(fā)展論叢（2013年刊）[C];2013年
相關重要報紙文章 前5條
1 陸飛宏 呂志英;河南新聯(lián)通傳媒產(chǎn)品銷售平臺開通[N];人民郵電;2008年
2 清華大學新聞傳播學院教授、博士生導師 劉建明;傳媒體生產(chǎn)力概念與構成[N];中國新聞出版報;2006年
3 李樂群 李松齡 李雙 樂松;用制度約束新聞侵權[N];中國經(jīng)濟導報;2005年
4 本報記者 潛元茲;吸納外資：傳媒業(yè)縫隙漸開[N];中國改革報;2003年
5 新華社中國新華新聞電視網(wǎng)總編輯 陸小華;“體驗”這種商品[N];中國經(jīng)營報;2010年
相關博士學位論文 前1條
1 朱春陽;成就卓越：傳媒產(chǎn)品創(chuàng)新研究——一種行為與能力的分析范式[D];復旦大學;2004年
相關碩士學位論文 前1條
1 林瑤;后生性傳媒產(chǎn)品創(chuàng)新研究[D];南京理工大學;2013年
，本文編號：2344374
本文鏈接：http://sikaile.net/xinwenchuanbolunwen/2344374.html
