【摘要】：以第三人效果理論和假定影響模型為基本研究框架,運(yùn)用問卷調(diào)查收集數(shù)據(jù),量化分析信息接收者在面對(duì)網(wǎng)絡(luò)微觀動(dòng)員信息時(shí)所進(jìn)行的信息處理過(guò)程以及他人/自我假定影響與自我行動(dòng)意向之間的關(guān)聯(lián)可以發(fā)現(xiàn),網(wǎng)絡(luò)微觀動(dòng)員確實(shí)能夠引發(fā)第一人效果以及投射效應(yīng),同時(shí)信息處理過(guò)程的各個(gè)變量會(huì)預(yù)測(cè)自我假定影響和他人假定影響;自我假定影響以及他人假定影響則是自我行動(dòng)意愿的顯著預(yù)測(cè)因子,而且信息接收者預(yù)期"他人更為關(guān)注信息"是自我網(wǎng)絡(luò)參與的顯著因子。
[Abstract]:Based on the theory of the third party effect and the hypothetical influence model, the questionnaire is used to collect the data. Quantitative analysis of the information processing process and the association between others / self-assumed influence and self-action intention can be found in the process of information processing when the recipients of information are confronted with the micro-mobilization of information on the network. The network micro mobilization can indeed lead to the first person effect and projection effect, and the variables of the information processing process can predict the influence of self-assumption and others' assumption. The influence of self-assumption and the influence of others assumption are the significant predictors of self-action intention, and the information receiver expects that "others pay more attention to information" is the significant factor of self-network participation.
【作者單位】： 中山大學(xué)傳播與設(shè)計(jì)學(xué)院;
【基金】：廣東省軟科學(xué)研究計(jì)劃項(xiàng)目“新媒體與廣東健康科普宣傳:渠道、內(nèi)容、公眾與效果研究”(項(xiàng)目編號(hào):2014A070702007)的階段性研究成果
【分類號(hào)】：G206
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本文編號(hào)：2315734