新媒體環(huán)境下的人際交互及策略研究
發(fā)布時間：2018-09-01 19:58
【摘要】：隨著數(shù)字技術的發(fā)展,新興媒體層出不窮,不斷改變著人們的日常生活。新媒體環(huán)境下,人際交互方式由傳統(tǒng)的面對面、一對多交互向虛擬化、一對一、多對多交互方式發(fā)展,呈現(xiàn)不同于傳統(tǒng)媒體時代的新面貌。本文主要研究新媒體環(huán)境下影響人際交互的因素,探討人際交互的方式和策略。首先,本文對新媒體和人際交互的相關概念與理論進行了解讀,在依據(jù)其交互特性將新媒體分為網(wǎng)絡新媒體、自媒體、移動新媒體三類進行特征分析。其次,從傳播學出發(fā),基于傳播主體、傳播內容、傳播途徑與傳播受眾四個維度,對人際交互進行解讀。第三,通過對傳統(tǒng)媒體環(huán)境下,上述四個維度的發(fā)展策略及其表現(xiàn)出來的不足,總結歸納出人際交互的四個維度在新媒體環(huán)境下的策略。第四,設計一個新媒體交互實例,將提出的人際交互的策略應用其中,通過實例后臺數(shù)據(jù)與問卷調查數(shù)據(jù)進行數(shù)據(jù)分析,驗證所提的新媒體環(huán)境下人際交互策略的有效性。新媒體是一把雙刃劍,在逐漸改變人們生活的同時也給人們帶來一些了麻煩。本文在最后對新媒體的負面影響進行了簡單的論述,并提出了本文研究的不足之處,展望了未來新媒體環(huán)境下人際交互的新發(fā)展。
[Abstract]:With the development of digital technology, new media emerge in endlessly, changing people's daily life constantly. In the new media environment, the interpersonal interaction mode develops from traditional face-to-face, one-to-many interaction to virtualization, one-to-one, many-to-many interaction, and presents a new look different from the traditional media era. This paper mainly studies the factors that affect interpersonal interaction in the new media environment, and discusses the ways and strategies of interpersonal interaction. Firstly, this paper interprets the related concepts and theories of new media and interpersonal interaction. According to its interactive characteristics, the new media is divided into three categories: network new media, self-media and mobile new media. Secondly, based on the four dimensions of communication subject, communication content, communication approach and communication audience, the author interprets interpersonal interaction. Third, through the traditional media environment, the above four dimensions of development strategies and their shortcomings, summed up the four dimensions of interpersonal interaction in the new media environment strategies. Fourthly, a new media interaction example is designed, in which the proposed interpersonal interaction strategy is applied. The effectiveness of the proposed interpersonal interaction strategy under the new media environment is verified by analyzing the data from the background data and questionnaire data. New media is a double-edged sword, gradually changing people's lives, but also brought some trouble to people. At the end of this paper, the negative effects of new media are briefly discussed, the shortcomings of this study are pointed out, and the new development of interpersonal interaction in the new media environment is prospected.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G206
[Abstract]:With the development of digital technology, new media emerge in endlessly, changing people's daily life constantly. In the new media environment, the interpersonal interaction mode develops from traditional face-to-face, one-to-many interaction to virtualization, one-to-one, many-to-many interaction, and presents a new look different from the traditional media era. This paper mainly studies the factors that affect interpersonal interaction in the new media environment, and discusses the ways and strategies of interpersonal interaction. Firstly, this paper interprets the related concepts and theories of new media and interpersonal interaction. According to its interactive characteristics, the new media is divided into three categories: network new media, self-media and mobile new media. Secondly, based on the four dimensions of communication subject, communication content, communication approach and communication audience, the author interprets interpersonal interaction. Third, through the traditional media environment, the above four dimensions of development strategies and their shortcomings, summed up the four dimensions of interpersonal interaction in the new media environment strategies. Fourthly, a new media interaction example is designed, in which the proposed interpersonal interaction strategy is applied. The effectiveness of the proposed interpersonal interaction strategy under the new media environment is verified by analyzing the data from the background data and questionnaire data. New media is a double-edged sword, gradually changing people's lives, but also brought some trouble to people. At the end of this paper, the negative effects of new media are briefly discussed, the shortcomings of this study are pointed out, and the new development of interpersonal interaction in the new media environment is prospected.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G206
【參考文獻】
相關期刊論文 前10條
1 童青青;;網(wǎng)絡人際傳播的形態(tài)和特征探析[J];西部學刊(新聞與傳播);2016年04期
2 姚麗亞;;淺析新媒體對人際交往的負面影響[J];現(xiàn)代交際;2016年01期
3 董肖;李曉偉;;人際冷漠:試論新媒體對人際關系的負面影響[J];科技傳播;2014年24期
4 鄒火明;許珍珍;;對新媒體語境下傳播主體的三點考量[J];長江大學學報(社科版);2014年10期
5 褚睿雅;;新媒體發(fā)展中存在的問題以及應對策略[J];新聞研究導刊;2014年09期
6 侯巧紅;;國外新媒體文化發(fā)展的現(xiàn)狀及啟示[J];中州學刊;2014年06期
7 方志鑫;蔡莉白;;從傳播學角度看微信的興起[J];科教導刊(中旬刊);2012年02期
8 陸地;;淺論新媒體發(fā)展的新趨勢[J];中國廣播;2011年12期
9 陳力丹;;新媒體發(fā)展與傳播學的互動效應[J];人民論壇;2010年36期
10 陳兵;;新媒體產(chǎn)業(yè)發(fā)展的現(xiàn)狀、問題與突圍[J];中國廣播電視學刊;2009年11期
相關博士學位論文 前1條
1 汪，
本文編號：2218190
本文鏈接：http://sikaile.net/xinwenchuanbolunwen/2218190.html
