互聯(lián)網時代的“作品”呈現(xiàn)樣態(tài)研究
發(fā)布時間：2018-08-20 09:44
【摘要】：互聯(lián)網時代的到來,使得媒介信息一再被互聯(lián)網化,經過復制、粘貼、鏈接、推送等互聯(lián)網手段加工過的信息隨處可見,互聯(lián)網信息已經成為媒介信息的主力軍。與此同時,基于海量網絡信息而產生了各種樣態(tài)的媒介"作品"。比較發(fā)現(xiàn),這些"作品",不同于人們熟悉的文學、藝術、法律等類型的規(guī)范化"作品",對其進行的研究也非常少見。即便有,也是片段式的描述,不系統(tǒng),不完善。因此,對這種多而雜的互聯(lián)網時代"作品"從傳播學角度進行系統(tǒng)性梳理研究,具有一定的開創(chuàng)性意義。本文首先論述了"互聯(lián)網時代'作品'的數(shù)字化呈現(xiàn)特點"。在這一部分,首先通過對文學、法律、語言等多學科"作品"概念的比較,為互聯(lián)網時代傳播學語境下的"作品"進行了概念界定,并且從規(guī)約與非規(guī)約意義層面,將"作品"劃分為文本和具體作品兩大類,從而在哲學上對"作品"層次進行了區(qū)分。之后,這一部分主要探討了互聯(lián)網時代"作品"的呈現(xiàn)特點問題,經過分析,共總結出六方面特點,分別是:"作品"樣態(tài)類型多樣;"作品"樣態(tài)"飄移";龐大的"作品"景觀;"作品"傳播的范圍廣、時效性增強;基于"作品"的互動增加,技術促成多樣化的表現(xiàn)形式;互聯(lián)網時代更加追求"作品"的生命力。盡管是梳理性質的總結,但是,其中一些總結仍然具有創(chuàng)新性。例如,提出互聯(lián)網時代"作品"的"飄移",這一觀點可以說是文章最大的創(chuàng)新之一。在傳統(tǒng)媒體時代,"作品"通常是由媒介組織發(fā)布,其呈現(xiàn)樣態(tài)是封閉和靜止的;而在網絡媒體時代,"作品"的內涵被大大拓展了,人人都是自媒體,"作品"的呈現(xiàn)樣態(tài)是"飄移"的和動態(tài)的�？梢哉f,互聯(lián)網時代"作品"的呈現(xiàn)形式最大的特點是"作品"可以完全"飄移"于母體。對于受眾來說,在網上看到的僅僅是"飄移"了 "元作品"的"作品",至于"元作品"出自哪里,發(fā)表時間,刊發(fā)于版面的何處位置等等,早已不再如傳統(tǒng)媒體時代那般關心。對于"飄移"產生的原因,文章從推送方式、呈現(xiàn)載體、呈現(xiàn)流程三個方面分析了原因,并從八個方面總結了 "作品""飄移"的特點。其后,文章論述了 "互聯(lián)網時代技術的運用對于'作品'的影響"。文章從本雅明的觀點入手,解釋了技術之于"作品"的驅動性,包括"復制技術在'作品'傳播中的運用"和"當下技術變革的影響"。在技術變革的帶動下,直接促成了互聯(lián)網時代蔚為壯觀的"微作品"景觀,主要包括表情包景觀、視頻景觀(如短視頻、直播)、軟文景觀、流行語景觀、話題性景觀等等,文章重點論述了表情包和視頻景觀。鑒于這一部分的開始就是從批判學派的觀點切入來論述技術對于"作品"的影響,因此,對于技術的評價,文章始終持全面客觀的態(tài)度。在肯定技術推動"作品"大發(fā)展的同時,也強調了 "人"的主體性作用,二者共同完成了"作品"景觀的塑造。再之后,文章論述了"'作品'呈現(xiàn)樣態(tài)對于碎片化傳播的影響"。這一部分以梅羅維茨的情境觀為起點,結合當下碎片化時代的情境變化,提出了"信息環(huán)境的碎片化"和"社會成員的碎片化"是傳播情境碎片化的最明顯變化。為了適應碎片化傳播的形勢,滿足個性化傳播的需要,越來越多的組織、個人等傳播主體加入了"作品"制作行列,"作品"呈現(xiàn)樣態(tài)也豐富起來。反過來,"作品"呈現(xiàn)樣態(tài)的豐富也加劇了碎片化傳播的進行,對于傳受雙方都有明顯的影響。一方面,不同的"作品"呈現(xiàn)樣態(tài)提供了多情境"作品"傳播的可能性;另一方面,"作品"呈現(xiàn)樣態(tài)的多樣性加劇了碎片化傳播中的意見分裂。當然,伴隨著"碎片化"的進行,"去碎片化"的傳播努力一直沒有停止。文章對于"去碎片化"也做了一點思考,觀點主要包括:由"碎片化"到"去碎片化"是個體意見完整化的過程;有的"作品"呈現(xiàn)樣態(tài)本身具有"去碎片化"功能。最后,文章對于互聯(lián)網時代"作品"未來呈現(xiàn)樣態(tài)進行了趨勢展望,認為未來的"作品"呈現(xiàn)樣態(tài)主要有數(shù)據(jù)化、融合體驗化、付費化等幾大發(fā)展趨勢。對其中的每一種發(fā)展趨勢,文章都做了詳細分析和充分論證,以保證其展望的合理性。全文主要采用了文獻研究、案例分析、比較研究、資料梳理、邏輯推理等多種研究方法。盡管如此,仍然感覺有些地方挖掘不夠深入,希望在以后的修改中不斷加以充實完善。
[Abstract]:With the advent of the Internet era, media information has been repeatedly Internet-based, through copying, pasting, linking, pushing and other Internet means processed information can be seen everywhere, Internet information has become the main force of media information. Work "is different from the familiar literary, artistic, legal and other types of standardized" works, its research is very rare. Even if there is, but also a fragmentary description, not systematic, imperfect. Therefore, this variety of Internet age"work"from the perspective of communication to conduct a systematic study, has a certain pioneering significance. Firstly, this paper discusses the characteristics of digital presentation of'works'in the Internet Age. Firstly, by comparing the concepts of'works' in literature, law, language and other disciplines, it defines the concept of'works'in the context of communication in the Internet Age, and divides'works' into texts from the aspects of conventions and non-conventions. After that, this part mainly discusses the presentation characteristics of "works" in the Internet age, and summarizes six characteristics, namely: the variety of types of "works"; the "works" pattern "drift"; the huge "works" landscape; and the dissemination of "works". It has a wide range and time-effectiveness; technology promotes diversified forms of expression based on the increasing interaction of "works"; and the Internet age pursues the vitality of "works". One of the greatest innovations in the age of traditional media is that "works" are usually released by media organizations, and their presentation patterns are closed and static; while in the age of network media, the connotation of "works" has been greatly expanded, everyone is from the media, and the presentation patterns of "works" are "drifting" and dynamic. It can be said that the presentation of "works" in the age of the Internet is in a form of "works". For the audience, what they see on the Internet is only the "works" that "float" the "meta-works". Where the "meta-works" come from, when they are published, where they are published, and so on, are no longer as concerned as in the traditional media era. This paper analyzes the reasons from three aspects: push mode, presentation carrier and presentation process, and summarizes the characteristics of "work" and "drift" from eight aspects. Then, the paper discusses the influence of the application of technology in the Internet era on "work". From Benjamin's point of view, the paper explains the driving force of technology to "work", including "reproduction technology". The application of art in the dissemination of'works'and the influence of'current technological change'. Driven by technological change, it directly contributed to the magnificent "micro-works" landscape in the Internet era, mainly including expression package landscape, video landscape (such as short video, live broadcast), soft text landscape, catchphrase landscape, topic landscape and so on. Packet and video landscape. Since the beginning of this part is from the point of view of the critical school to discuss the impact of technology on "works", the article has always held a comprehensive and objective attitude to the evaluation of technology. This part starts with Melovitz's view of the situation and combines with the changes of the current situation in the era of fragmentation. It points out that the fragmentation of the information environment and the fragmentation of the members of society are the most obvious changes in the fragmentation of the communication situation. In order to adapt to the situation of fragmented communication and meet the needs of individualized communication, more and more organizations and individuals have joined the ranks of "works" and "works" have been enriched. Conversely, the richness of "works" has also aggravated the fragmented communication, which has obvious influence on both sides. On the other hand, the diversity of "works" has aggravated the split of opinion in fragmentation communication. Of course, with the development of "fragmentation", the dissemination of "de-fragmentation" has not stopped. The main points of view include: from "fragmentation" to "de-fragmentation" is the process of individual opinion integrity; some "works" exhibition pattern itself has the function of "de-fragmentation". In order to ensure the rationality of its prospects, the paper mainly uses literature research, case analysis, comparative study, data combing, logical reasoning and other research methods. I hope to enrich and improve continuously in the future revision.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G206
本文編號：2193179
[Abstract]:With the advent of the Internet era, media information has been repeatedly Internet-based, through copying, pasting, linking, pushing and other Internet means processed information can be seen everywhere, Internet information has become the main force of media information. Work "is different from the familiar literary, artistic, legal and other types of standardized" works, its research is very rare. Even if there is, but also a fragmentary description, not systematic, imperfect. Therefore, this variety of Internet age"work"from the perspective of communication to conduct a systematic study, has a certain pioneering significance. Firstly, this paper discusses the characteristics of digital presentation of'works'in the Internet Age. Firstly, by comparing the concepts of'works' in literature, law, language and other disciplines, it defines the concept of'works'in the context of communication in the Internet Age, and divides'works' into texts from the aspects of conventions and non-conventions. After that, this part mainly discusses the presentation characteristics of "works" in the Internet age, and summarizes six characteristics, namely: the variety of types of "works"; the "works" pattern "drift"; the huge "works" landscape; and the dissemination of "works". It has a wide range and time-effectiveness; technology promotes diversified forms of expression based on the increasing interaction of "works"; and the Internet age pursues the vitality of "works". One of the greatest innovations in the age of traditional media is that "works" are usually released by media organizations, and their presentation patterns are closed and static; while in the age of network media, the connotation of "works" has been greatly expanded, everyone is from the media, and the presentation patterns of "works" are "drifting" and dynamic. It can be said that the presentation of "works" in the age of the Internet is in a form of "works". For the audience, what they see on the Internet is only the "works" that "float" the "meta-works". Where the "meta-works" come from, when they are published, where they are published, and so on, are no longer as concerned as in the traditional media era. This paper analyzes the reasons from three aspects: push mode, presentation carrier and presentation process, and summarizes the characteristics of "work" and "drift" from eight aspects. Then, the paper discusses the influence of the application of technology in the Internet era on "work". From Benjamin's point of view, the paper explains the driving force of technology to "work", including "reproduction technology". The application of art in the dissemination of'works'and the influence of'current technological change'. Driven by technological change, it directly contributed to the magnificent "micro-works" landscape in the Internet era, mainly including expression package landscape, video landscape (such as short video, live broadcast), soft text landscape, catchphrase landscape, topic landscape and so on. Packet and video landscape. Since the beginning of this part is from the point of view of the critical school to discuss the impact of technology on "works", the article has always held a comprehensive and objective attitude to the evaluation of technology. This part starts with Melovitz's view of the situation and combines with the changes of the current situation in the era of fragmentation. It points out that the fragmentation of the information environment and the fragmentation of the members of society are the most obvious changes in the fragmentation of the communication situation. In order to adapt to the situation of fragmented communication and meet the needs of individualized communication, more and more organizations and individuals have joined the ranks of "works" and "works" have been enriched. Conversely, the richness of "works" has also aggravated the fragmented communication, which has obvious influence on both sides. On the other hand, the diversity of "works" has aggravated the split of opinion in fragmentation communication. Of course, with the development of "fragmentation", the dissemination of "de-fragmentation" has not stopped. The main points of view include: from "fragmentation" to "de-fragmentation" is the process of individual opinion integrity; some "works" exhibition pattern itself has the function of "de-fragmentation". In order to ensure the rationality of its prospects, the paper mainly uses literature research, case analysis, comparative study, data combing, logical reasoning and other research methods. I hope to enrich and improve continuously in the future revision.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G206
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相關期刊論文 前3條
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3 匡文波;李芮;任卓如;;網絡媒體的發(fā)展趨勢[J];編輯之友;2017年01期
，本文編號：2193179
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