【摘要】：近年來,隨著駕駛?cè)藬?shù)的增多,有關(guān)駕駛?cè)说男侣剤?bào)道也越來越多。但是從已有新聞報(bào)道來看,有關(guān)女司機(jī)的報(bào)道不但以負(fù)面新聞居多,而且在報(bào)道用語(yǔ)上也涉嫌性別歧視,造成女司機(jī)媒介形象的污名化。個(gè)別女司機(jī)存在不遵守交通規(guī)則、駕駛技術(shù)不嫻熟、道德品質(zhì)敗壞等不良行為,且對(duì)負(fù)面新聞置之不理或不屑一顧;而網(wǎng)絡(luò)媒體采取標(biāo)簽化的新聞報(bào)道策略,過度追求經(jīng)濟(jì)效益,缺乏媒體責(zé)任意識(shí);加之我國(guó)道路交通環(huán)境緊張,并且受眾又受到性別角色刻板印象影響等多方面的原因,造成女司機(jī)在網(wǎng)絡(luò)新聞中呈現(xiàn)出污名化的媒介形象。人民網(wǎng)和新浪網(wǎng)等網(wǎng)絡(luò)媒體中有關(guān)女司機(jī)的新聞報(bào)道呈現(xiàn)出非常明顯的負(fù)面化傾向。這些負(fù)面新聞內(nèi)容給女司機(jī)貼上“交通違法”“操作不當(dāng)”“道德敗壞”“不良習(xí)慣”等四類污名化的標(biāo)簽。女司機(jī)網(wǎng)絡(luò)媒介形象的污名化不但會(huì)有損女司機(jī)群體的真實(shí)形象,影響駕駛自信;也會(huì)造成網(wǎng)絡(luò)新聞以偏概全,降低網(wǎng)絡(luò)媒體的公信力;更讓受眾對(duì)女司機(jī)產(chǎn)生負(fù)面看法,加深社會(huì)對(duì)女司機(jī)群體的負(fù)面刻板印象。網(wǎng)絡(luò)新聞中呈現(xiàn)的女司機(jī)媒介形象與實(shí)際情況不符,作為女司機(jī)應(yīng)當(dāng)遵守交通規(guī)則,熟練駕駛技術(shù),提升自身道德品質(zhì),規(guī)范自我言行;并積極應(yīng)對(duì)負(fù)面新聞,維護(hù)自身的形象。就網(wǎng)絡(luò)媒體而言,網(wǎng)絡(luò)媒體應(yīng)當(dāng)還原女司機(jī)群體的真實(shí)形象,承擔(dān)相應(yīng)的媒體責(zé)任;并均衡網(wǎng)絡(luò)新聞對(duì)女司機(jī)的相關(guān)報(bào)道,提升新聞從業(yè)者的職業(yè)素養(yǎng)。從受眾方面來說,其當(dāng)務(wù)之急應(yīng)當(dāng)正確評(píng)價(jià)女司機(jī)群體,破除性別刻板印象;其次,受眾應(yīng)當(dāng)提升自身的媒介素養(yǎng),理性對(duì)待網(wǎng)絡(luò)新聞報(bào)道。
[Abstract]:In recent years, with the increasing number of drivers, there are more and more reports about drivers. However, according to the existing news reports, the reports about female drivers are not only negative news, but also suspected of gender discrimination in reporting terms, resulting in the stigma of the media image of female drivers. Some female drivers do not obey traffic rules, are not skillful in driving, and their moral quality is bad, and they ignore or dismiss negative news, while online media adopt a tagged news reporting strategy. The excessive pursuit of economic benefits, the lack of awareness of media responsibility, and the fact that the road traffic environment in China is tight, and that the audience is affected by stereotypes of gender roles, and so on, Women drivers in the network news show a stigmatized image of the media. News reports about female drivers in online media such as people's Daily and Sina. com show a very negative tendency. The negative news content labeled female drivers as "traffic violations", "improper operations," moral corruption, "bad habits." The stigma of female drivers' online media image will not only damage the real image of female drivers and affect their driving self-confidence; it will also lead to a biased network news, reduce the credibility of the network media; and let the audience have a negative view of female drivers. Deepen the social negative stereotype of female drivers. The media image of female driver in the network news is not consistent with the actual situation. As a female driver, she should abide by the traffic rules, be skilled in driving skills, improve her moral quality, regulate her own words and deeds, and actively deal with negative news. Maintain one's image. As far as the network media is concerned, the network media should restore the true image of the female drivers and bear the corresponding media responsibility, and balance the related reports of the women drivers in the network news to enhance the professional literacy of the news practitioners. In terms of audience, it is imperative to correctly evaluate female drivers and break down gender stereotypes. Secondly, the audience should improve their media literacy and treat network news reports rationally.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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本文編號(hào)：2192092