【摘要】：節(jié)目研發(fā)是中國(guó)電視供給側(cè)改革的重要抓手,是中國(guó)電視傳播保持生機(jī)、活力和競(jìng)爭(zhēng)力的有力保障。基于主體視角,中國(guó)電視節(jié)目研發(fā)可以劃分為"封閉—改良—維持""融合—組合—拓展"和"開放—?jiǎng)?chuàng)新—擴(kuò)散"三種模式。針對(duì)中國(guó)當(dāng)下的管理體制和市場(chǎng)環(huán)境,"融合—組合—拓展"是與中國(guó)電視整體發(fā)展階段和水平相適應(yīng)的研發(fā)模式。為了促進(jìn)這一研發(fā)模式的推廣和運(yùn)用,中國(guó)電視需要在體制、機(jī)制、產(chǎn)業(yè)和市場(chǎng)四個(gè)方面進(jìn)行創(chuàng)新,以推動(dòng)電視產(chǎn)業(yè)的轉(zhuǎn)型升級(jí),實(shí)現(xiàn)中國(guó)電視由中國(guó)制造向中國(guó)創(chuàng)造的歷史轉(zhuǎn)型。
[Abstract]:Program R & D is an important grasp of China's TV supply-side reform, and a strong guarantee for the vitality, vitality and competitiveness of Chinese TV transmission. Based on the subject perspective, the research and development of TV programs in China can be divided into three models: "closed-improved-maintained", "fusing-combinatorial-expanding" and "open-innovation-diffusion". In view of the current management system and market environment in China, "amalgamation-combination-expansion" is a research and development model adapted to the overall development stage and level of Chinese TV. In order to promote the promotion and application of this R & D model, Chinese TV needs to innovate in four aspects: system, mechanism, industry and market, in order to promote the transformation and upgrading of the TV industry. Realize the historical transition of Chinese TV from made in China to created in China.
【作者單位】： 中國(guó)社會(huì)科學(xué)院大學(xué);
【分類號(hào)】：G222
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本文編號(hào)：2190463