基于框架搭橋理論的央視《讀書》欄目分析
發(fā)布時間：2018-08-12 17:02
【摘要】：在新媒體時代,電視讀書欄目應(yīng)當通過大數(shù)據(jù)、社會調(diào)查及時了解受眾閱讀心理,通過語境、選題、主體、平臺的搭橋縮短與受眾的距離,滿足受眾的使用需求,實現(xiàn)傳受方框架整合,生產(chǎn)出富有影響力、受眾喜聞樂見的讀書節(jié)目,以提高全民族思想道德和文化素質(zhì)。
[Abstract]:In the new media era, the TV reading column should understand the audience's reading psychology through big data, social survey, shorten the distance with the audience through context, topic selection, subject, platform and meet the needs of the audience. In order to improve the ideological, moral and cultural quality of the whole nation, we can achieve the integration of transmission and reception, and produce the reading program which is full of influence and popular with the audience.
【作者單位】： 大理大學文學院;
【分類號】：G222
，
本文編號：2179698
[Abstract]:In the new media era, the TV reading column should understand the audience's reading psychology through big data, social survey, shorten the distance with the audience through context, topic selection, subject, platform and meet the needs of the audience. In order to improve the ideological, moral and cultural quality of the whole nation, we can achieve the integration of transmission and reception, and produce the reading program which is full of influence and popular with the audience.
【作者單位】： 大理大學文學院;
【分類號】：G222
，
本文編號：2179698
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