【摘要】：本研究主要從粉絲的追星行為出發(fā),關(guān)注其在追星過程中的繼續(xù)社會化。運用傳播學、社會學、心理學等專業(yè)的相關(guān)理論,采用線上觀察、深度訪談、對比研究等定性研究結(jié)合問卷調(diào)查的定量研究等方法,關(guān)注研究對象在新媒體環(huán)境下的追星行為,并聯(lián)系當下中國的社會語境,研究粉絲的繼續(xù)社會化。論文主要分為五章。緒論部分主要是對研究緣起、研究意義以及研究方法等方面的簡單介紹,對國內(nèi)外迷文化研究與繼續(xù)社會化研究做了概述性梳理。論文第二章解析了新媒體環(huán)境下粉絲的行為特征,并詳細闡述了追星行為的具體分類。這種分類有益于對追星行為的詳細探討,也對研究追星行為對粉絲繼續(xù)社會化的影響有指導性作用。論文第三章從人際關(guān)系、角色和價值三個方面對調(diào)查數(shù)據(jù)進行了統(tǒng)計,在簡單分析的基礎上,探究了新媒體環(huán)境下粉絲群體繼續(xù)社會化的現(xiàn)狀。通過對數(shù)據(jù)的分析對比不難發(fā)現(xiàn),追星前后粉絲在這三個方面的表現(xiàn)均有明顯變化,而這些變化則直接證明了追星行為對粉絲繼續(xù)社會化存在影響。論文第四章通過對調(diào)查數(shù)據(jù)的統(tǒng)計,采用因果分析的方法研究粉絲追星行為與繼續(xù)社會化之間的非確定性關(guān)系。實證研究結(jié)果表明,新媒體環(huán)境下,追星行為對粉絲繼續(xù)社會化影響顯著。論文結(jié)語部分對本研究進行了概括性總結(jié),并提出了一些看法與建議。以期對日后的相關(guān)研究有所幫助。
[Abstract]:This study focuses on the continuing socialization of fans in the process of pursuing stars. Using the relevant theories of communication, sociology, psychology and so on, using qualitative research, such as online observation, in-depth interview and comparative study, combined with the quantitative research of questionnaire, we pay attention to the star-chasing behavior of the subjects in the new media environment. And linked to the current social context in China, the continued socialization of fans. The paper is divided into five chapters. The introduction part is a brief introduction to the origin, significance and research methods of the research, and gives a general introduction to the study of the culture of fans and the study of continuing socialization at home and abroad. The second chapter analyzes the behavior characteristics of fans in the new media environment, and expounds the specific classification of star pursuit behavior. This classification is beneficial to the detailed study of the behavior of star pursuit and also has a guiding effect on the influence of the behavior of pursuing stars on the continued socialization of fans. The third chapter makes statistics on the survey data from three aspects of interpersonal relationship, role and value. On the basis of simple analysis, it explores the status quo of the continued socialization of fans in the new media environment. Through the analysis and comparison of the data, it is not difficult to find that there are obvious changes in the performance of fans in these three aspects before and after the pursuit of stars, and these changes directly prove that the behavior of chasing stars has an impact on the continued socialization of fans. In the fourth chapter, we use causality analysis to study the non-deterministic relationship between fans' pursuit behavior and continuous socialization through the statistics of survey data. The empirical results show that the star-chasing behavior has a significant impact on the continued socialization of fans in the new media environment. The conclusion of the thesis summarizes the research and puts forward some opinions and suggestions. In order to help the related research in the future.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G206

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