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社交網(wǎng)絡服務平臺使用對大學生社會資本影響的實證分析

發(fā)布時間:2018-08-05 11:25
【摘要】:社交網(wǎng)絡服務(SNS)平臺已成為當代大學生建立和拓展人際關系的重要途徑。依據(jù)對西安交通大學本科生的調(diào)查數(shù)據(jù),采用OLS回歸方法分析了大學生SNS使用對不同類型(橋接型、粘結(jié)型、維持型)社會資本的影響。分析結(jié)果表明:大學生通過SNS與他人的互動強度和對SNS的認可度對三種類型的社會資本都呈現(xiàn)出非常顯著的正向效應;在SNS上所擁有的好友數(shù)量對橋接型和粘結(jié)型社會資本有顯著的正向影響,但對維持型社會資本卻沒有影響;SNS使用時間僅對橋接型社會資本呈倒"U"型關系,但對其他兩類社會資本的影響并不顯著。研究結(jié)果支持了SNS對大學生社會資本的積極作用,因此建議大學生利用該平臺和他人積極互動,幫助自身維持和加強已有的社會網(wǎng)絡,拓展新的社會關系。
[Abstract]:Social network service (SNS) platform has become an important way for college students to establish and expand their interpersonal relationships. Based on the investigation data of undergraduates of Xi'an Jiaotong University, this paper analyzes the influence of SNS use on different types of social capital (bridging type, bond type, maintenance type) by using OLS regression method. The results show that: the intensity of interaction between college students and others through SNS and the recognition of SNS show a very significant positive effect on the three types of social capital; The number of friends on SNS had a significant positive effect on bridging and cohesive social capital, but had no effect on maintenance social capital, but only on bridging social capital. However, the impact on the other two types of social capital is not significant. The results support the positive effect of SNS on college students' social capital. Therefore, it is suggested that college students should use the platform to actively interact with others to help them maintain and strengthen their existing social networks and expand new social relations.
【作者單位】: 西安交通大學人文社會科學學院;
【基金】:教育部人文社會科學研究青年基金項目(14YJC840044) 陜西省社科基金一般項目(2015N017)
【分類號】:G206;G645.5
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本文編號:2165650

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