用互聯(lián)網思維指導內容生產——“煎餅姐”報道的樣本意義
發(fā)布時間:2018-08-03 21:21
【摘要】:正最早提出“互聯(lián)網思維”一詞的是百度公司創(chuàng)始人李彥宏。相對于工業(yè)化思維,互聯(lián)網思維強調用戶至上、以用戶體驗為中心,強調零距離、去中心化,強調實時互動、參與、分享。具體到媒體內容生產上,體現(xiàn)為“終端隨人走,信息圍人轉”,圍繞受眾信息需求、心理需求做文章。2016年12月15日至24日,《楚天都市報》及其新媒體用互聯(lián)網思維指導內容生產,推出“小小煎餅攤撐起一個家”系列報道。這組由圖、文、視頻等形式組
[Abstract]:Is the first to put forward the word "Internet thinking" is Baidu founder Li Yanhong. Compared with industrialized thinking, Internet thinking emphasizes user first, user experience as the center, zero distance, decentralization, real-time interaction, participation and sharing. Specifically to the production of media content, embodied as "terminal with people, information around people turn", around the audience information needs, Psychological needs. From December 15 to 24, 2016, Chutian Metropolis Daily and its new media used Internet thinking to guide content production and launch a series of reports on "small pancakes stand up a home". This group is composed of graphs, articles, videos, etc.
【作者單位】: 湖北日報傳媒集團;《楚天都市報》;
【分類號】:G212
本文編號:2163028
[Abstract]:Is the first to put forward the word "Internet thinking" is Baidu founder Li Yanhong. Compared with industrialized thinking, Internet thinking emphasizes user first, user experience as the center, zero distance, decentralization, real-time interaction, participation and sharing. Specifically to the production of media content, embodied as "terminal with people, information around people turn", around the audience information needs, Psychological needs. From December 15 to 24, 2016, Chutian Metropolis Daily and its new media used Internet thinking to guide content production and launch a series of reports on "small pancakes stand up a home". This group is composed of graphs, articles, videos, etc.
【作者單位】: 湖北日報傳媒集團;《楚天都市報》;
【分類號】:G212
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1 趙冰;楊輝;王芳;;我國體育院校畢業(yè)生就業(yè)指導內容和實施體系研究[A];第九屆全國體育科學大會論文摘要匯編(2)[C];2011年
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