從群體特征看網(wǎng)絡(luò)群體極化的形成與消解——以新浪微博“東莞挺
發(fā)布時(shí)間:2018-07-16 21:46
【摘要】:在社交媒體發(fā)達(dá)的今天,輿論熱點(diǎn)層出不窮,網(wǎng)絡(luò)群體極化現(xiàn)象頻發(fā),認(rèn)識網(wǎng)絡(luò)群體極化的形成與消解對于網(wǎng)絡(luò)治理具有重要意義。與以往社會心理學(xué)或傳播學(xué)的宏觀分析不同,選擇"群體特征"這一微觀變量作為切入點(diǎn),以近年來典型的網(wǎng)絡(luò)群體極化案例"東莞挺住"事件為例,具體地分析"群體特征"與"群體極端意見"兩者的相關(guān)性(CORREL函數(shù)),發(fā)現(xiàn)群體特征與極端意見強(qiáng)度之間確實(shí)存在相關(guān)關(guān)系;并在深入探討這種相關(guān)關(guān)系的成因后,有針對性地提出網(wǎng)絡(luò)群體極化不同發(fā)展階段的網(wǎng)絡(luò)治理建議。
[Abstract]:With the development of social media, the hot spots of public opinion emerge one after another, and the phenomenon of network group polarization occurs frequently. It is of great significance to understand the formation and resolution of network group polarization for network governance. Different from the macroscopic analysis of social psychology or communication, we choose the "group characteristic" as the starting point, and take the typical case of network group polarization in recent years as the case of "Dongguan sticking up" as an example. By analyzing the correlativity between "group characteristic" and "group extreme opinion" (Correl function), it is found that there is a real correlation between group characteristic and extreme opinion intensity, and the causes of this correlation are discussed deeply. Put forward the network governance suggestions of different development stages of network group polarization.
【作者單位】: 中國人民大學(xué)新聞學(xué)院;
【分類號】:G206
[Abstract]:With the development of social media, the hot spots of public opinion emerge one after another, and the phenomenon of network group polarization occurs frequently. It is of great significance to understand the formation and resolution of network group polarization for network governance. Different from the macroscopic analysis of social psychology or communication, we choose the "group characteristic" as the starting point, and take the typical case of network group polarization in recent years as the case of "Dongguan sticking up" as an example. By analyzing the correlativity between "group characteristic" and "group extreme opinion" (Correl function), it is found that there is a real correlation between group characteristic and extreme opinion intensity, and the causes of this correlation are discussed deeply. Put forward the network governance suggestions of different development stages of network group polarization.
【作者單位】: 中國人民大學(xué)新聞學(xué)院;
【分類號】:G206
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