《新周刊》封面男性形象研究
發(fā)布時(shí)間：2018-07-15 18:56
【摘要】：創(chuàng)刊于1996年8月18日的《新周刊》以“中國(guó)最新銳的時(shí)事生活周刊”的定位引領(lǐng)中國(guó)周刊市場(chǎng)。經(jīng)過(guò)21年發(fā)展,《新周刊》已經(jīng)被讀者視為敏銳的“觀點(diǎn)供應(yīng)商”,媒體同行中具有創(chuàng)意的“話題發(fā)源地”,她是中國(guó)社會(huì)變遷的敏銳的記錄者與觀察者。本文選取《新周刊》的男性封面作為研究對(duì)象,運(yùn)用內(nèi)容分析法與文本分析法描述了21年《新周刊》所呈現(xiàn)的中國(guó)男性形象及其變遷,分析男性形象所體現(xiàn)的文化內(nèi)涵,社會(huì)變遷與男性形象之間的關(guān)系。本文主要內(nèi)容如下:第一部分首先對(duì)《新周刊》的封面概況進(jìn)行描述,通過(guò)統(tǒng)計(jì)數(shù)據(jù)發(fā)現(xiàn)《新周刊》的封面分為主題封面和人物封面,并且以人物封面為主。其中在性別上以男性人物封面為主,男性人物封面中又以男性藝術(shù)人物封面的數(shù)量最多。接著對(duì)《新周刊》封面的男性形象進(jìn)行解讀,主要分為男性的攝影形象以及男性的藝術(shù)形象兩個(gè)方面,其中又從男性形象的身體形象、職業(yè)形象以及社會(huì)形象三個(gè)維度進(jìn)行細(xì)分。研究發(fā)現(xiàn)男性攝影人形象的身體形象表現(xiàn)為年輕化、生活化、正面化的特點(diǎn),而男性的藝術(shù)形象表現(xiàn)為較為多元化;男性攝影形象的職業(yè)形象以政治人物為主,而男性藝術(shù)形象的職業(yè)形象則以普通職業(yè)為主;男性攝影形象的社會(huì)形象以黃種人為主,并經(jīng)常以群體的方式出現(xiàn),而男性藝術(shù)形象的社會(huì)形象大多數(shù)無(wú)種族之分,經(jīng)常以獨(dú)立個(gè)體的形式出現(xiàn)。第二部分以及第三部分研究《新周刊》男性形象在身體形象、職業(yè)形象、社會(huì)形象上的變化以及男性形象變遷背后的文化意涵,研究發(fā)現(xiàn),《新周刊》封面男性形象在市場(chǎng)經(jīng)濟(jì)時(shí)代表現(xiàn)為“陽(yáng)剛型”。在全球化時(shí)代,外在形象由單一變得多樣,內(nèi)在氣質(zhì)變得多元豐富,但男性形象明顯缺少了傳統(tǒng)男性的陽(yáng)剛特質(zhì)。通過(guò)將新舊混合的男性氣質(zhì)重新定義與整理,可以看到《新周刊》封面對(duì)新男性氣質(zhì)的多元展現(xiàn),但也不可忽略雜志專題報(bào)道中對(duì)主流傳統(tǒng)的男性氣質(zhì)的召喚,這些新舊夾雜在一起的男性氣質(zhì),展現(xiàn)出《新周刊》所倡導(dǎo)的男性價(jià)值觀以及對(duì)男性形象文化內(nèi)涵的深度思考。大眾傳播媒體在許多研究中被視為具有建構(gòu)社會(huì)知識(shí)、形成規(guī)范、反映社會(huì)價(jià)值與塑造共識(shí)的功用,所以不管是透過(guò)新聞、廣告、平面媒體或是電子媒體的播送,其內(nèi)容都是反應(yīng)目前社會(huì)文化與價(jià)值�；赝c梳理《新周刊》封面的男性形象,不僅是對(duì)男性形象變化的記錄和再現(xiàn),也同樣折射出中國(guó)國(guó)家崛起與社會(huì)巨變,又是對(duì)男性在社會(huì)變遷中生存與發(fā)展的人文關(guān)切與思考。
[Abstract]:Founded on Aug. 18, 1996, New Weekly leads the market of China Weekly with the position of "China's newest and sharpest current events Life Weekly". After 21 years of development, New Weekly has been regarded by readers as a keen "viewpoint supplier" and a creative "topic birthplace" among media colleagues. She is a keen recorder and observer of social change in China. This paper selects the male cover of New Weekly as the research object, describes the Chinese male image and its changes in New Weekly in 21 years by using the content analysis method and the text analysis method, and analyzes the cultural connotation of the male image. The relationship between social change and male image. The main contents of this paper are as follows: the first part describes the general situation of the cover of New Weekly, and finds that the cover of New Weekly is divided into theme cover and character cover through statistical data. Among them, male cover is the main gender, and male art cover is the most in male cover. Then the male image on the cover of "New Weekly" is interpreted, which is mainly divided into two aspects: the male photographic image and the male artistic image, among which, the male image is the body image of the male image. Professional image and social image are divided into three dimensions. The study found that the body images of male photographers are characterized by youth, life and positivity, while the artistic images of men are more diversified, and the professional images of male photographers are mainly political figures. While the professional image of male art image is dominated by ordinary occupation, the social image of male photography image is mainly yellow people, and often appears as a group, while the social image of male art image is mostly non-racial. Often in the form of an independent individual. The second part and the third part study the change of the male image in the body image, the occupation image, the social image and the cultural implication behind the male image change. The study found that the male image on the cover of New Weekly is masculine in the era of market economy. In the era of globalization, the external image changed from single to diverse, the internal temperament became diverse and rich, but the male image obviously lacked the masculine character of the traditional male. By redefining and sorting out the masculinity of the old and the new, we can see that the cover of "New Weekly" shows the pluralistic display of the new masculinity, but we should not ignore the call of the mainstream traditional masculinity in the special report of the magazine. These masculine qualities, which are intermingled with the old and the new, reveal the male values advocated by New Weekly and the deep thinking on the cultural connotation of the male image. Mass media are regarded in many studies as having the function of constructing social knowledge, forming norms, reflecting social values and shaping consensus, so whether broadcast through news, advertising, print media or electronic media, Its content is to reflect the current social culture and value. Looking back and combing the male image on the cover of "New Weekly" is not only a record and reappearance of the changes in the male image, but also reflects the rise of China's country and great changes in society. It is also the humanistic concern and thinking about the existence and development of men in the course of social change.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206
本文編號(hào)：2125067
[Abstract]:Founded on Aug. 18, 1996, New Weekly leads the market of China Weekly with the position of "China's newest and sharpest current events Life Weekly". After 21 years of development, New Weekly has been regarded by readers as a keen "viewpoint supplier" and a creative "topic birthplace" among media colleagues. She is a keen recorder and observer of social change in China. This paper selects the male cover of New Weekly as the research object, describes the Chinese male image and its changes in New Weekly in 21 years by using the content analysis method and the text analysis method, and analyzes the cultural connotation of the male image. The relationship between social change and male image. The main contents of this paper are as follows: the first part describes the general situation of the cover of New Weekly, and finds that the cover of New Weekly is divided into theme cover and character cover through statistical data. Among them, male cover is the main gender, and male art cover is the most in male cover. Then the male image on the cover of "New Weekly" is interpreted, which is mainly divided into two aspects: the male photographic image and the male artistic image, among which, the male image is the body image of the male image. Professional image and social image are divided into three dimensions. The study found that the body images of male photographers are characterized by youth, life and positivity, while the artistic images of men are more diversified, and the professional images of male photographers are mainly political figures. While the professional image of male art image is dominated by ordinary occupation, the social image of male photography image is mainly yellow people, and often appears as a group, while the social image of male art image is mostly non-racial. Often in the form of an independent individual. The second part and the third part study the change of the male image in the body image, the occupation image, the social image and the cultural implication behind the male image change. The study found that the male image on the cover of New Weekly is masculine in the era of market economy. In the era of globalization, the external image changed from single to diverse, the internal temperament became diverse and rich, but the male image obviously lacked the masculine character of the traditional male. By redefining and sorting out the masculinity of the old and the new, we can see that the cover of "New Weekly" shows the pluralistic display of the new masculinity, but we should not ignore the call of the mainstream traditional masculinity in the special report of the magazine. These masculine qualities, which are intermingled with the old and the new, reveal the male values advocated by New Weekly and the deep thinking on the cultural connotation of the male image. Mass media are regarded in many studies as having the function of constructing social knowledge, forming norms, reflecting social values and shaping consensus, so whether broadcast through news, advertising, print media or electronic media, Its content is to reflect the current social culture and value. Looking back and combing the male image on the cover of "New Weekly" is not only a record and reappearance of the changes in the male image, but also reflects the rise of China's country and great changes in society. It is also the humanistic concern and thinking about the existence and development of men in the course of social change.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206
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