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高校官方微信公眾號“人格化”傳播策略

發(fā)布時間:2018-07-14 11:51
【摘要】:正作為一款手機(jī)社交應(yīng)用軟件,微信把人與人、人與社會、人與商業(yè)之間的關(guān)系不斷整合、拓展并演變成一種日常行為方式乃至價值認(rèn)同。微信公眾號作為微信的一種重要服務(wù)平臺,為個人與信息、企業(yè)、組織之間搭建了多種有效的聯(lián)動方式。自2012年8月華中師范大學(xué)開通官方微信公眾號以來,我國各大高校也紛紛加入微信公眾號的大軍,將其作為溝通校園內(nèi)外的有效信息傳播工具。"高校官方微信公眾號"(以下簡稱"高校官微")區(qū)別于高校內(nèi)部其他分支機(jī)構(gòu)或者個人開設(shè)的微信公眾號,它
[Abstract]:As a mobile social application, WeChat integrates the relationships between people, society, people and businesses, and develops into a daily behavior and even value identity. As an important service platform of WeChat, WeChat Public number has set up a variety of effective linkage methods for individuals, information, enterprises and organizations. Since Huazhong normal University launched its official WeChat public name in August 2012, universities and colleges in China have joined the army of WeChat public number as an effective means of communicating information inside and outside the campus. " The official WeChat Public number of Colleges and Universities (hereinafter referred to as "university official micro") is different from the WeChat public number set up by other branches or individuals within a university.
【作者單位】: 東莞理工學(xué)院城市學(xué)院;
【分類號】:G206;G647
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本文編號:2121559

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