本文選題：傳播屬性 + 公益節(jié)目��； 參考：《新聞與寫作》2017年08期

【摘要】：《等著我》作為央視熱播的電視公益節(jié)目,受到社會(huì)各界的廣泛關(guān)注,收視率和口碑上都取得了巨大成功,甚至帶動(dòng)了社會(huì)上潛存的有生公益力量,在全社會(huì)引發(fā)了一起公益助人的熱潮�！兜戎摇吩谶@個(gè)充斥著電視娛樂(lè)化的時(shí)代,堪稱是一股清流。其走紅可以看作是社會(huì)公益力量的厚積薄發(fā),也被認(rèn)為是其將公益作為"光明正大"的傳播目的與其高效有力的傳播方式上的成功。對(duì)于《等著我》這支走在公益大道上的"電視新秀",很多地方都處在探索階段,不可能方方面面都做到盡善盡美。由此可見(jiàn),作為《等著我》的重要組成成分——其傳播屬性值得我們認(rèn)真推敲和研究探討。
[Abstract]:"waiting for me" as a popular TV public welfare program on CCTV, it has received extensive attention from all walks of life in the society, and has achieved great success in ratings and word of mouth, and has even led to the potential existence of a living public welfare force in society. In the whole society caused a public welfare to help others. (waiting for me) in this era of television entertainment, can be called a clear stream. Its popularity can be seen as the accumulation of social forces, but also is considered to be its public welfare as a "fair and impartial" communication purposes and its efficient and effective way of communication success. Waiting for me, this "TV rookie" walking on the road, many places are in the exploration stage, can not be perfect in every aspect. Therefore, as an important component of "waiting for me"-its transmission property is worth our careful study and discussion.
【作者單位】： 武漢工商學(xué)院;華中科技大學(xué)新聞評(píng)論研究中心;
【分類號(hào)】：G222
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本文編號(hào)：2110443