本文選題：媒介融合 + 新湖南　； 參考：《湘潭大學》2017年碩士論文

【摘要】：互聯(lián)網(wǎng)的普及已嚴重影響和改變了信息傳播的模式,已成為了人們獲取新聞、學習知識、信息交流、生活娛樂、商業(yè)活動不可或缺的工作。在此背景下,傳統(tǒng)媒體面臨巨大挑戰(zhàn),媒介融合成為時代發(fā)展的必然趨勢。以習近平同志為核心的黨中央高度重視媒介融合發(fā)展,提出要整合新聞媒體資源,推動傳統(tǒng)媒體和新興媒體融合發(fā)展,媒介融合已然成為國家戰(zhàn)略。隨著互聯(lián)網(wǎng)通訊技術的發(fā)展,作為媒介融合的產(chǎn)物,具有海量信息、即時化、專業(yè)化、產(chǎn)品化、互動性等特點的移動新聞客戶端逐漸成為眾多網(wǎng)民獲取新聞資訊的主要工具。在媒介融合語境下,省級黨報新聞客戶端如何發(fā)展成為了傳統(tǒng)媒體所思考的大事。通過從移動客戶端自身特點入手,對“新湖南”客戶端進行著重分析,探究以“新湖南”客戶端為代表的省級黨報新聞客戶端如何在媒介融合語境下進行發(fā)展,并針對目前出現(xiàn)的問題提出相應的發(fā)展策略。由于定位不同,從一開始以“新湖南”客戶端為代表的省級黨報新聞客戶端就不同于其他商業(yè)性移動新聞客戶端,有其自身存在的特殊性,是黨性和人民性的統(tǒng)一。從上線運營起,“新湖南”客戶端就始終恪守“黨報底色、不斷創(chuàng)新”的準則,深耕本土特色。既要充分發(fā)揮新媒體互動性特點,建立信息交互平臺,加強本地新聞的原創(chuàng)性,又要做好輿論引導人,提升影響力和公信力,強化新媒體運營業(yè)務水平等。但在其不斷快速發(fā)展過程中,也不可避免的出現(xiàn)了省級黨報新聞客戶端出現(xiàn)的“通病”,如個性化服務缺失、內(nèi)容豐富性不足、盈利模式單一等。針對這些問題,以“新湖南”客戶端為代表的省級黨報新聞客戶端要從重視用戶體驗、整合內(nèi)容深加工、多樣化創(chuàng)收盈利等方面入手,打造成為具有導向型、服務型、全景式的移動新聞客戶端。
[Abstract]:The popularity of the Internet has seriously affected and changed the mode of information dissemination. It has become an indispensable job for people to obtain news, learn knowledge, exchange information, live and entertain, and business activities. Under this background, the traditional media faces enormous challenge, the media fusion becomes the inevitable trend of the development of the times. The Party Central Committee, with Comrade Xi Jinping as the core, attaches great importance to the development of media integration, and proposes to integrate news media resources and promote the integration of traditional and emerging media, which has become a national strategy. With the development of Internet communication technology, as the product of media convergence, the mobile news client with the characteristics of mass information, instant, specialization, production, interactivity and so on has gradually become the main tool for many netizens to obtain news information. In the context of media convergence, how to develop the news client of provincial party newspaper has become a major matter of traditional media. Starting with the characteristics of the mobile client, this paper focuses on the analysis of the "new Hunan" client, and probes into how the provincial party newspaper news client, represented by the "new Hunan" client, develops in the context of media convergence. And put forward the corresponding development strategy in view of the current problems. Because of the different orientation, the provincial party newspaper news client, represented by the "new Hunan" client at the beginning, is different from other commercial mobile news clients. It has its own particularity and is the unity of the party spirit and the people's character. From the line operation, "new Hunan" client always adhere to the "party bottom color, continuous innovation" criteria, deep cultivation of local characteristics. It is necessary not only to give full play to the interactive characteristics of new media, to establish information exchange platform, to strengthen the originality of local news, but also to do a good job in guiding public opinion, improving the influence and credibility, and strengthening the level of new media operation business. However, in the process of its rapid development, it is inevitable to appear the "common problems" in the news client of provincial party newspaper, such as the lack of personalized service, the lack of rich content, the single profit model, and so on. In view of these problems, the provincial party newspaper news client, represented by the "new Hunan" client, should start from paying attention to the user experience, integrating the content deep processing, diversifying income generating profit and so on, so as to create a oriented, service-oriented, and so on. A panoramic mobile news client.
【學位授予單位】：湘潭大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G206

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本文編號：2109401