本文選題：網(wǎng)絡慈善事件 + 分析框架　； 參考：《情報雜志》2017年08期

【摘要】：[目的/意義]網(wǎng)民參與慈善引發(fā)的網(wǎng)絡慈善熱點事件日益增多,社會影響廣泛。理解網(wǎng)絡慈善行為及慈善事件傳播的邏輯,亟需構(gòu)建分析框架探尋網(wǎng)絡慈善事件傳播的機理。[方法/過程]考量網(wǎng)絡慈善事件的現(xiàn)實影響因素,通過梳理慈善動機、網(wǎng)絡傳播和集體行動等方面研究,可知"情感動員""集體演出"和"意義構(gòu)建"三要素可構(gòu)成解釋網(wǎng)絡慈善事件傳播的框架。[結(jié)果/結(jié)論]通過對"羅一笑"刷屏事件的分析與解構(gòu),可知這三要素之間的互相影響是引發(fā)和傳播網(wǎng)絡慈善熱點事件的關(guān)鍵,而在誘導分享的催化作用下,可加速網(wǎng)絡慈善事件爆發(fā)性傳播。
[Abstract]:Objective / meaning: the online philanthropy caused by netizens' participation in charity is increasing day by day, and the social impact is extensive. In order to understand the logic of network philanthropy and the spread of charitable events, it is urgent to construct an analytical framework to explore the mechanism of network philanthropy communication. [methods / process] considering the realistic factors that influence the online philanthropy, by combing the philanthropic motivation, network communication and collective action, etc., It can be concluded that "emotional mobilization" and "collective performance" and "meaning construction" constitute the framework to explain the spread of network charitable events. [results / conclusion] based on the analysis and deconstruction of the "Luo Yixiao" scrubbing event, we can see that the interaction between these three elements is the key to initiate and spread the network charity hot spot events, and under the catalysis of inducing and sharing, Can accelerate the outbreak of network philanthropy transmission.
【作者單位】： 中國政法大學政治與公共管理學院;
【基金】：2014年度全國社會科學基金一般項目“網(wǎng)絡傳播條件下維護主流意識形態(tài)安全研究”(編號:14BDJ058)
【分類號】：G206

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