本文選題：滿意度 + 社交網(wǎng)絡(luò)��； 參考：《北京外國語大學(xué)》2017年碩士論文

【摘要】：作為信息創(chuàng)造者、傳播者和接受者,人們更多地利用圖片來分享日常生活。調(diào)查顯示,67%的中國人曾吃飯前拍照發(fā)微博,更有96%的社交媒體用戶有對食物拍照分享的經(jīng)歷。盡管圖片分享行為越來越普遍,以圖片為主要信息分享方式的社交平臺也越來越多,這一領(lǐng)域尚未得到很好地研究。本研究以社交網(wǎng)站用戶就餐時對食物拍照分享的行為意向為研究對象,結(jié)合餐館滿意度、使用與滿足理論建立模型,設(shè)計調(diào)查問卷,收集數(shù)據(jù)并用實證分析方法研究餐館滿意度、社交網(wǎng)站使用動機以及性格特質(zhì)對社交網(wǎng)站用戶拍照分享意向的影響及其背后的影響機制。在本研究中,86.1%的受訪者有將食物拍照并分享到社交網(wǎng)站的經(jīng)歷,其中72.05%是通過微信平臺進行分享�？梢钥吹�,食物拍照分享行為在社交平臺用戶中非常流行,而且微信平臺是最為常用的分享平臺。對于拍照分享意向,實證分析顯示,食物品質(zhì)、環(huán)境設(shè)施、燈光和餐桌設(shè)置滿意度與用戶拍照分享的意向正相關(guān),同時,自我表現(xiàn)、尋求關(guān)注、記錄、溝通、娛樂、和利他動機與分享意向正相關(guān),外向性和自戀型人格對用戶拍照分享意向正向相關(guān)。自戀人格正向影響尋求關(guān)注與分享意向之間的關(guān)系,負(fù)向影響除食物品質(zhì)外的餐館滿意度與分享意向之間的關(guān)系。外向性和自戀人格對自我表現(xiàn)和分享意向之間的調(diào)節(jié)作用不顯著。本研究通過理論分析和實證研究,豐富了餐館消費后行為意向和社交平臺用戶使用行為的研究,為拍照分享意向行為的影響因素和影響機制的研究提供了實證數(shù)據(jù)支持。
[Abstract]:As information creators, communicators and receivers, people use pictures more to share their daily lives. According to the survey, 67 percent of Chinese people took photos and posted Weibo before eating, while 96 percent of social media users had the experience of sharing photos of food. Although photo sharing is becoming more and more common, there are more and more social platforms with pictures as the main form of information sharing, and this field has not been well studied. The purpose of this study was to study the behavior intention of social network users to take pictures and share food while eating, combined with restaurant satisfaction, using and satisfaction theory to establish a model, and design a questionnaire. Collecting data and using empirical analysis to study the impact of restaurant satisfaction, social networking site use motivation and personality traits on social networking site users' photo sharing intention and the underlying influence mechanism. In this study, 86.1 percent of the respondents had the experience of taking photos of food and sharing it on social networking sites, and 72.05 percent of them shared it through the WeChat platform. As you can see, food photo sharing is very popular among social platform users, and WeChat is the most commonly used sharing platform. For photo sharing intention, empirical analysis showed that food quality, environmental facilities, lighting and table setting satisfaction were positively correlated with users' intention to share photos, and at the same time, self-expression, seeking attention, recording, communication, entertainment, And altruistic motivation was positively correlated with sharing intention, extroversion and narcissistic personality positively correlated with users' photo sharing intention. Narcissistic personality positively affects the relationship between seeking attention and sharing intention, and negatively affects the relationship between restaurant satisfaction and sharing intention except food quality. Extroversion and narcissistic personality had no significant effect on self-expression and shared intention. Through theoretical analysis and empirical research, this study enriches the research on behavior intention after restaurant consumption and users' use behavior on social platform, and provides empirical data support for the research of influencing factors and influencing mechanism of photo sharing intention behavior.
【學(xué)位授予單位】：北京外國語大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206;F713.55

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本文編號：2018877