本文選題：把關(guān)人 + 健康傳播��； 參考：《編輯之友》2017年08期

【摘要】：在倡導(dǎo)"全民閱讀"和"健康中國"的時代背景下,以兒童繪本為媒介進行健康傳播具有重要意義。該研究運用文本分析和在線訪談的質(zhì)性研究方法,探究學(xué)前兒童健康教育目標(biāo)在繪本生產(chǎn)、銷售和消費過程中的融入和實現(xiàn)過程。研究發(fā)現(xiàn)要實現(xiàn)繪本的兒童健康傳播功能需經(jīng)過多重把關(guān):繪本創(chuàng)作與銷售中的組織把關(guān),體現(xiàn)為創(chuàng)作要素把關(guān)和評價導(dǎo)向把關(guān);繪本消費中的家庭把關(guān),體現(xiàn)為家長的信息篩選功能和信息加工功能;兒童自身在繪本健康教育中的主體性實踐和自我把關(guān),體現(xiàn)在自身的選擇性接觸、選擇性理解和記憶過程中。
[Abstract]:Under the background of advocating "reading for all" and "healthy China", it is of great significance to use children's picture books as media for health communication. Using qualitative research methods of text analysis and online interview, this study explores the integration and realization of preschool children's health education goals in picture book production, sales and consumption. The study found that in order to realize the function of children's health transmission of picture books, it is necessary to go through multiple gateways: the organizational gateways in picture book creation and sales, which are reflected in the key points of creation and evaluation, and the family supervision in picture book consumption. The main body practice and self-check of children in picture book health education are reflected in their selective contact, selective understanding and memory.
【作者單位】： 浙江大學(xué)傳媒與國際文化學(xué)院;
【分類號】：G206;G617
，

本文編號：2012884