本文選題：時(shí)尚傳播 + 時(shí)尚廣告　； 參考：《當(dāng)代傳播》2017年02期

【摘要】：當(dāng)前的時(shí)尚實(shí)踐研究,大多側(cè)重考察時(shí)尚設(shè)計(jì)師、生產(chǎn)者和消費(fèi)者等產(chǎn)業(yè)要素,對(duì)時(shí)尚模特、時(shí)尚傳媒和時(shí)尚廣告等傳播要素關(guān)注不夠。本文從傳播學(xué)角度觀察時(shí)尚實(shí)踐,對(duì)其傳播要素進(jìn)行分析。時(shí)尚模特引發(fā)時(shí)尚傳媒的報(bào)道,時(shí)尚廣告引導(dǎo)消費(fèi)者的購(gòu)買(mǎi)行為,如此循環(huán)往復(fù),實(shí)現(xiàn)時(shí)尚變革。如果沒(méi)有時(shí)尚傳媒的推動(dòng),時(shí)尚觀念和時(shí)尚物品就難以流行。時(shí)尚傳媒是將時(shí)尚觀念變成可視符號(hào)的重要工具,是時(shí)尚物品擴(kuò)散流行的必要中介。
[Abstract]:Most of the current fashion practice studies focus on the industrial elements such as fashion designers, producers and consumers, and pay less attention to the communication elements such as fashion models, fashion media and fashion advertisements. This article observes the fashion practice from the communication angle, carries on the analysis to its dissemination essential factor. Fashion models lead to fashion media reports, fashion advertising guide consumers to purchase behavior, so cycle, fashion change. Without the promotion of fashion media, fashion ideas and fashion items will be difficult to catch on. Fashion media is an important tool to transform fashion ideas into visual symbols and a necessary intermediary for the spread of fashion items.
【作者單位】： 東華大學(xué)人文學(xué)院;
【基金】：教育部人文社科項(xiàng)目“時(shí)尚文化傳播的價(jià)值導(dǎo)向研究”階段性成果,編號(hào):11YJA860023
【分類(lèi)號(hào)】：G206
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本文編號(hào)：2004402