本文選題：視頻網(wǎng)站自制劇 + 發(fā)展問題��； 參考：《南京師范大學(xué)》2017年碩士論文

【摘要】：隨著這幾年視頻網(wǎng)站自制劇的蓬勃發(fā)展,視頻網(wǎng)站自制劇在初期發(fā)展過程中的問題,如粗制濫造等,在后期的發(fā)展過程中也在不斷地克服,在日益完善的過程中也有顯示出了自己的特征,并且逐漸發(fā)展成為具有高品質(zhì)和精致化特點(diǎn)的視頻網(wǎng)站品牌劇集。但沒有任何事物是完美的,視頻網(wǎng)站自制劇在不斷發(fā)展的過程中也冒出了一些新的問題,如內(nèi)容缺乏原創(chuàng)力,受眾互動性不強(qiáng),產(chǎn)業(yè)鏈發(fā)展不完善等都急需解決來進(jìn)一步推動視頻網(wǎng)站自制劇的發(fā)展。本文以視頻網(wǎng)站自制劇的發(fā)展策略為研究重點(diǎn),全文分為六個(gè)部分。緒論,主要介紹選題的研究背景、研究意義以及研究現(xiàn)狀和研究方法。第一章從視頻網(wǎng)站自制劇的概念入手,歸納和概括了視頻網(wǎng)站自制劇的發(fā)展現(xiàn)狀和發(fā)展動因。第二章將視頻網(wǎng)站自制劇與傳統(tǒng)電視劇相比,從視頻網(wǎng)站自制劇的文本形態(tài)、制作模式、傳播模式以及營銷模式四個(gè)方面去詳細(xì)概述視頻網(wǎng)站自制劇的特征。第三章分析視頻網(wǎng)站自制劇現(xiàn)階段發(fā)展過程中出現(xiàn)的問題,包括視頻網(wǎng)站自制劇內(nèi)容、用戶、營銷模式三個(gè)方面的問題。第四章是本文的重點(diǎn)章節(jié),根據(jù)當(dāng)前視頻網(wǎng)站自制劇出現(xiàn)的問題,仍然是從視頻網(wǎng)站自制劇內(nèi)容、用戶、營銷模式三個(gè)方面提出相應(yīng)的發(fā)展策略,為未來我國視頻網(wǎng)站自制劇的發(fā)展增磚添瓦。結(jié)語部分對文章內(nèi)容進(jìn)行總結(jié),并展望了我國視頻網(wǎng)站自制劇未來發(fā)展的前景。本文運(yùn)用案例分析法、歸納演繹法等,通過介紹視頻網(wǎng)站自制劇的發(fā)展概況,歸納概括視頻網(wǎng)站自制劇的特征,來深入分析現(xiàn)階段視頻網(wǎng)站自制劇存在的一些問題,并針對問題,提出發(fā)展策略,為我國今后視頻網(wǎng)站自制劇朝著更好方向發(fā)展提供幫助和借鑒。目前我國視頻網(wǎng)站自制劇還處在飛速發(fā)展的上升期,本文希望通過視頻網(wǎng)站自制劇的發(fā)展策略研究,來促進(jìn)我國視頻網(wǎng)站自制劇走向精致化和產(chǎn)業(yè)化,也為網(wǎng)絡(luò)視頻行業(yè)的發(fā)展提供參考路徑。
[Abstract]:With the rapid development of video website self-production in recent years, the problems in the initial development of video website self-production, such as shoddy production, have been constantly overcome in the later development process. In the process of improvement, it also shows its own characteristics, and has gradually developed into a high-quality and refined video website brand drama. But nothing is perfect, and some new problems have emerged in the growing process of self-production, such as the lack of originality in content and the lack of interactivity among the audience. The imperfect development of industry chain is urgently needed to further promote the development of video-site self-production. This paper focuses on the development strategy of video website self-production, the full text is divided into six parts. Introduction, mainly introduces the research background, research significance, research status and research methods. The first chapter starts with the concept of video website self-production, and summarizes the development status and motivation of video website self-production. The second chapter compares the video website self-production with the traditional TV series, from the video website self-production text form, the production mode, the dissemination pattern and the marketing pattern four aspects to outline the video website self-production characteristic in detail. The third chapter analyzes the problems in the process of the development of video website self-production, including the content, users and marketing mode of the video website. The fourth chapter is the key chapter of this article, according to the current video website self-production problems, is still from the video site self-production content, users, marketing model three aspects of the corresponding development strategy, For the future of China's video site development of self-production, add bricks to the tile. The conclusion part summarizes the content of the article and looks forward to the future development of Chinese video websites. This article uses the case analysis method, induces the deductive method and so on, through the introduction video website self-production development general situation, summarizes the video website self-production characteristic, in order to deeply analyzes the video website self-production present stage the existence question. Aiming at the problems, this paper puts forward the development strategy, which can help and draw lessons for the future development of video websites in China. At present, the video website self-production in our country is still in the period of rapid development. This paper hopes to promote the development strategy of the video website self-production to promote the refinement and industrialization of the video website self-production in our country through the research of the development strategy of the video website self-production. Also for the development of the network video industry to provide a reference path.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G229.2

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