本文選題：耽美文化 + 互聯(lián)網(wǎng)　； 參考：《浙江傳媒學(xué)院》2017年碩士論文

【摘要】：在我國(guó)網(wǎng)絡(luò)劇內(nèi)容同質(zhì)化嚴(yán)重,創(chuàng)新動(dòng)力不足的現(xiàn)狀下,耽美網(wǎng)絡(luò)劇的產(chǎn)生與發(fā)展,對(duì)豐富與完善我國(guó)網(wǎng)絡(luò)劇內(nèi)容起到了積極的作用。耽美網(wǎng)絡(luò)劇作為耽美亞文化新的傳播形式,它既是我國(guó)互聯(lián)網(wǎng)飛速發(fā)展的產(chǎn)物,也是我國(guó)受眾審美情趣與消費(fèi)觀念發(fā)生改變的結(jié)果。耽美網(wǎng)絡(luò)劇自產(chǎn)生以來借力互聯(lián)網(wǎng),短時(shí)間內(nèi)在我國(guó)網(wǎng)絡(luò)劇市場(chǎng)迅速發(fā)展,不到4年數(shù)量已經(jīng)超過30部。耽美網(wǎng)絡(luò)劇探索不同于其他類型網(wǎng)絡(luò)劇的傳播方式與審美,形成自身獨(dú)特的內(nèi)容與風(fēng)格,從而更有利于網(wǎng)絡(luò)視頻平臺(tái)在爭(zhēng)奪受眾的“戰(zhàn)場(chǎng)”上,更有針對(duì)性地吸納受眾,滿足不同受眾對(duì)網(wǎng)絡(luò)劇的需求。本文將首先從辨析耽美網(wǎng)絡(luò)劇的發(fā)展歷程入手,探討耽美網(wǎng)絡(luò)劇產(chǎn)生的內(nèi)部動(dòng)因與外部動(dòng)因。并基于拉斯韋爾“5W”模式為基礎(chǔ)框架,從傳播內(nèi)容、傳播主體、傳播渠道、受眾、傳播效果方面進(jìn)行了盡可能深入的分析,同時(shí)結(jié)合與其他類型的網(wǎng)絡(luò)劇的對(duì)比研究,指出耽美網(wǎng)絡(luò)劇不同于一般網(wǎng)絡(luò)劇的本質(zhì)特征,即耽美網(wǎng)絡(luò)劇內(nèi)容的主要是為針對(duì)小眾化與分眾化后的視頻平臺(tái)的受眾制作,這一特征一定程度上改變了我國(guó)網(wǎng)絡(luò)劇的制作方向。耽美網(wǎng)絡(luò)劇所形成的獨(dú)特的審美,影響了我國(guó)影視劇的選材、內(nèi)容、甚至宣傳手段。但在對(duì)我國(guó)耽美網(wǎng)絡(luò)劇深入分析的過程中,筆者也發(fā)現(xiàn),耽美網(wǎng)絡(luò)劇發(fā)展雖快,但是整個(gè)市場(chǎng)比較混亂,若不加以約束,會(huì)不利于我國(guó)耽美網(wǎng)絡(luò)劇未來的發(fā)展。因此,在對(duì)我國(guó)耽美網(wǎng)絡(luò)劇的傳播過程研究之后,提出幾點(diǎn)對(duì)策,意為我國(guó)耽美網(wǎng)絡(luò)劇的健康發(fā)展,提出可建設(shè)性的建議。期望能給耽美網(wǎng)劇的未來發(fā)展帶來有益的啟示和借鑒。
[Abstract]:Under the condition of serious homogenization of content and lack of innovative power, the emergence and development of the network play a positive role in enriching and perfecting the content of our country's network play. As a new form of dissemination of danmei sub-culture, it is not only the product of the rapid development of internet in our country, but also the result of the change of the aesthetic taste and consumption concept of the audience in our country. With the help of the Internet since its emergence, the online drama in China has developed rapidly in a short period of time, and the number has exceeded 30 in less than 4 years. It is different from other types of network drama to explore the mode of communication and aesthetic, and form its own unique content and style, thus more conducive to the network video platform in the "battlefield" for the audience, more targeted to absorb the audience, To meet the needs of different audiences for network drama. In this paper, the author begins with the analysis of the course of development of the danmei network drama, and probes into the internal and external causes of the emergence of the danmei network drama. Based on the framework of Raswell's "5W" model, this paper analyzes the content, the main body, the channel, the audience and the effect of communication as far as possible. At the same time, it combines the comparative study with other types of network drama. It is pointed out that the content of the network drama is mainly made for the audience of the video platform after the niche and the focus, which is different from the essential features of the general network drama. To a certain extent, this feature has changed the production direction of our country's network drama. The unique aesthetic formed by Tanmei network drama influences the selection, content and even propaganda means of Chinese film and TV drama. However, in the process of deep analysis of Chinese danmei network drama, the author also finds that the development of the Chinese danmei network drama is fast, but the whole market is quite chaotic, if it is not restricted, it will be unfavorable to the future development of our country s American network drama Therefore, after the study of the dissemination process of Chinese danmei network drama, several countermeasures are put forward, which means the healthy development of our country s danmei network drama and some constructive suggestions Hope can bring beneficial enlightenment and reference to the future development of Dangmei net drama.
【學(xué)位授予單位】：浙江傳媒學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G229.2

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本文編號(hào)：1950324