本文選題：新媒體 + 大眾傳播��； 參考：《貴州民族研究》2017年05期

【摘要】：網(wǎng)絡(luò)新媒體以其傳播速度快、范圍廣、互動性強(qiáng)的優(yōu)勢而迅速發(fā)展。對少數(shù)民族而言,新媒體的運(yùn)用將民族文化從小眾傳播走向大眾傳播,顯著提高民族文化傳播效率,少數(shù)民族通過新媒體向外界展示民族特有的文化傳統(tǒng)與風(fēng)土人情,改變并提升民族文化形象。然而,新媒體的應(yīng)用對于民族文化形象傳播與建構(gòu)既有機(jī)遇又會帶來困境,需要我們認(rèn)真對待。要想在新媒體時(shí)代傳播并構(gòu)建少數(shù)民族文化形象就需要從主體的媒介素養(yǎng)與文化素養(yǎng)、傳播機(jī)制、文化產(chǎn)業(yè)鏈、引導(dǎo)監(jiān)管等多個(gè)維度制訂應(yīng)對策略。
[Abstract]:New network media is developing rapidly because of its advantages of high speed, wide range and strong interaction. For ethnic minorities, the use of new media will make the national culture spread from the minority to the mass, significantly improve the efficiency of the dissemination of national culture, ethnic minorities through the new media to the outside world to show the unique cultural traditions and customs, Change and improve the image of national culture. However, the application of new media has both opportunities and dilemmas for the dissemination and construction of national cultural images. In order to spread and construct the image of minority culture in the new media era, we should formulate the corresponding strategies from the media literacy and cultural literacy of the subject, communication mechanism, cultural industry chain, guidance and supervision and so on.
【作者單位】： 西安體育學(xué)院體育傳媒系;
【分類號】：G122;G206

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本文編號：1940102