本文選題：傳統(tǒng)廣播 + 客戶端�。� 參考：《中國(guó)廣播》2017年01期

【摘要】：在媒體融合的大背景下,傳統(tǒng)廣播紛紛試水新媒體,創(chuàng)建屬于自己的廣播移動(dòng)客戶端。但筆者認(rèn)為目前傳統(tǒng)廣播客戶端并沒有圍繞自己最大的優(yōu)勢(shì)——聲音做文章,而且存在著聲音的功能不突出、內(nèi)部融合力度不足、指導(dǎo)思想守舊等諸多問題。本文針對(duì)這些問題從制度保障、眾籌資本、用戶畫像、產(chǎn)品運(yùn)營(yíng)、用戶社區(qū)以及電商聯(lián)合這六個(gè)方面提出解決之道,希望為傳統(tǒng)廣播客戶端的良性發(fā)展提供參考。
[Abstract]:Under the background of media convergence, traditional broadcasting tries new media one after another and creates its own mobile broadcasting client. However, the author thinks that the traditional broadcasting client does not focus on its biggest advantage at present-sound, and there are many problems, such as the function of sound is not outstanding, the internal integration is insufficient, the guiding ideology is conservative and so on. Aiming at these problems, this paper puts forward some solutions from six aspects, such as system guarantee, crowdfunding, user portrait, product operation, user community and ecommerce association, hoping to provide reference for the benign development of traditional broadcasting client.
【作者單位】： 河北大學(xué)新聞傳播學(xué)院;
【基金】：河北省社會(huì)科學(xué)基金2015年度項(xiàng)目《河北電臺(tái)“即通”移動(dòng)客戶端研究》結(jié)項(xiàng)論文,項(xiàng)目立項(xiàng)號(hào)HB15XW020
【分類號(hào)】：G220.7

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本文編號(hào)：1935728