本文選題：移動媒體 + 內(nèi)容整合�。� 參考：《河南大學(xué)》2017年碩士論文

【摘要】：伴隨著智能終端和高速移動網(wǎng)絡(luò)的普及,我國的移動媒體在近幾年呈現(xiàn)蓬勃發(fā)展之勢。而網(wǎng)民結(jié)構(gòu)的變化也使移動端的內(nèi)容創(chuàng)業(yè)從野蠻生長期迅速過渡到秩序化競爭階段。隨著互聯(lián)網(wǎng)上的內(nèi)容持續(xù)快速地增加,人們個性化的內(nèi)容訴求逐漸覺醒,從對信息“量”的追逐轉(zhuǎn)變?yōu)閷?yōu)質(zhì)、精準(zhǔn)內(nèi)容的渴求。這種轉(zhuǎn)變促使著移動媒體不斷改進(jìn)其內(nèi)容整合、分發(fā)的具體模式。基于移動網(wǎng)絡(luò)發(fā)展的實(shí)際形勢,我國移動媒體在內(nèi)容處理方式上大致經(jīng)歷了三個階段的變遷:在移動網(wǎng)絡(luò)誕生伊始,移動媒體沿用傳統(tǒng)媒體的模式,依賴傳媒從業(yè)者進(jìn)行專業(yè)的內(nèi)容采集與分發(fā),記者與編輯仍然是內(nèi)容領(lǐng)域的絕對主宰;繼而隨著社交媒體的勃興,移動傳媒領(lǐng)域的內(nèi)容格局經(jīng)歷了第一次重大的改變——UGC取代專業(yè)的媒介內(nèi)容生產(chǎn),成為互聯(lián)網(wǎng)上主要的內(nèi)容來源,而社交關(guān)系則成為內(nèi)容分發(fā)中的核心要素;而當(dāng)大數(shù)據(jù)時代全面到來,人工與社交都難以應(yīng)對互聯(lián)網(wǎng)上龐雜的內(nèi)容,人工智能技術(shù)開始成為移動媒體處理內(nèi)容的最佳選擇。在大量的實(shí)際操作體驗(yàn)和專家訪談的基礎(chǔ)上,本對人工智能的“機(jī)器聚合——算法分發(fā)”模式的工作原理、技術(shù)特征進(jìn)行詳細(xì)介紹。人工智能的內(nèi)容整合模式充分體現(xiàn)了“大數(shù)據(jù)思維”和“互聯(lián)網(wǎng)思維”:這種模式通過“爬蟲”技術(shù)聚合互聯(lián)網(wǎng)上不同來源的內(nèi)容,打破了媒體間的界限,充分保證了內(nèi)容的豐富性;通過“算法”技術(shù),一方面對海量內(nèi)容進(jìn)行篩選鑒定,另一方面通過分析用戶的媒介使用行為對每個人的內(nèi)容需求進(jìn)行識別,再將用戶的興趣標(biāo)簽與內(nèi)容標(biāo)簽進(jìn)行精確地匹配,從而實(shí)現(xiàn)內(nèi)容的精準(zhǔn)分發(fā)。人工智能內(nèi)容整合、分發(fā)模式很好地解決了大數(shù)據(jù)環(huán)境下移動媒體所面臨的繁瑣的信息處理問題,將傳媒從業(yè)者從大量繁重而低等的內(nèi)容識別工作中解放出來;這一模式從用戶的興趣偏好和內(nèi)容需求出發(fā),改變了以往媒體訊息“千人一面”的消極形態(tài),滿足了主動型用戶的內(nèi)容訴求,并以其便捷性實(shí)現(xiàn)了對用戶的服務(wù)與解放。基于傳播學(xué)、社會心理學(xué)的專業(yè)理論,對人工智能的內(nèi)容整合、分發(fā)模式進(jìn)行辯證研究。一方面,該模式革新了移動媒體領(lǐng)域的信息處理方式,在提高傳播效率、釋放長尾信息價值、滿足用戶個性化信息需求以及重構(gòu)信息環(huán)境等方面具有顯見的優(yōu)勢,有利于激發(fā)內(nèi)容創(chuàng)業(yè)領(lǐng)域的活力,為人文與公益活動提供了豐富的可能性。但另一方面,內(nèi)容整合、分發(fā)模式在技術(shù)上仍有局限之處,若不加以必要的人工干預(yù),被其過度迎合的用戶將陷入孤立的“信息繭房”之中,正常的群體傳播、人際交往也將受到影響;此外,因人工智能技術(shù)本身不具有價值取向,僅依賴機(jī)器的篩選識別媒體也很難對內(nèi)容的真?zhèn)�、�?yōu)劣進(jìn)行充分“把關(guān)”,信息污染將難以避免。產(chǎn)業(yè)發(fā)展,理念先行。表面上看,移動媒體內(nèi)容整合、分發(fā)模式的變遷是移動媒體甚至傳統(tǒng)媒體在內(nèi)容處理方式和信息呈現(xiàn)形式上的一種技術(shù)探索,但這種變遷背后最核心的邏輯,事實(shí)上是傳媒觀念的轉(zhuǎn)變。移動媒體內(nèi)容整合、分發(fā)模式的變遷對媒介生態(tài)的發(fā)展具有重大的啟示意義。我國傳媒產(chǎn)業(yè)的發(fā)展應(yīng)從四個方面著手,樹立正確的發(fā)展觀念:一是要革新受眾觀,實(shí)現(xiàn)從“受眾”到“用戶”的理念轉(zhuǎn)型;二是要正視技術(shù)創(chuàng)新對媒介發(fā)展的重要作用,大力推動媒介技術(shù)的進(jìn)步;三是要明確發(fā)展路徑,樹立融媒思維,努力實(shí)現(xiàn)媒介資源共享;四是要堅持優(yōu)質(zhì)內(nèi)容導(dǎo)向和正確的價值觀念導(dǎo)向,始終做到科學(xué)引導(dǎo)輿論。
[Abstract]:With the popularity of intelligent terminals and high-speed mobile networks, mobile media in our country has been developing vigorously in recent years. The change of Internet users' structure has also made the mobile terminal start from the barbaric growth period to the stage of competition. As the content of the Internet continues to increase rapidly, people's personalized content demands Gradually awakening, from the pursuit of information "quantity" to the desire for high quality and precise content, this transformation has prompted the mobile media to constantly improve its content integration and the specific distribution pattern. Based on the actual situation of mobile network development, China's mobile media has undergone roughly three stages of changes in content processing: in mobile networks At the beginning of the network, the mobile media used the traditional media model, relying on the media practitioners to collect and distribute the professional content. Journalists and editors are still the absolute domination of the content field. With the flourishing of social media, the content pattern in the field of mobile media has undergone a major change - UGC replaced the medium of the professional media. Capacity production has become the main source of content on the Internet, and social relations have become the core elements of content distribution. When the big data era is all round, it is difficult to deal with the complex content on the Internet. Artificial intelligence technology has become the best choice for the content of mobile media processing. On the basis of interviews with experts, this paper introduces the working principles and technical features of the "machine aggregation - algorithm distribution" model of artificial intelligence. The content integration model of artificial intelligence fully embodies "big data thinking" and "Internet thinking": this model has passed "Crawler" technology to aggregate different sources on the Internet. Content, break the boundaries between the media, fully guarantee the richness of the content; through the "algorithm" technology, on the one hand, the mass content of the screening and identification, on the other hand, by analyzing the user's media use behavior to identify the content of each person's needs, and then the user's interest labels and content labels accurately match, from In order to realize the accurate distribution of content, the integration of artificial intelligence content and distribution pattern have solved the cumbersome information processing problems facing mobile media in the large data environment, and liberate the media practitioners from a large number of heavy and low content recognition work; this model changes from the user's interest preference and content demand. In the past, the negative form of "a thousand people" has met the content demands of the active users and realizes the service and emancipation of the users with their convenience. Based on the professional theory of communication and social psychology, the content integration and distribution pattern of artificial intelligence are studied dialectically. On the one hand, the model has innovated the mobile media. The way of information processing in the field has obvious advantages in improving the transmission efficiency, releasing the value of the long tail information, meeting the user's personalized information demand and reconstructing the information environment. It is beneficial to stimulate the vitality of the field of content entrepreneurship and provide a rich possibility for the humanities and public welfare activities. On the other hand, the content integration and distribution pattern are on the other hand. There are still limitations in technology. If the necessary manual intervention is not made, the users who are overly catered to it will fall into the isolated "information cocoon room", the normal group transmission, and the interpersonal communication will be affected. In addition, because the artificial intelligence technology itself does not have the value orientation, it is difficult to rely on the screening and identification media only on the machine. True and false, the advantages and disadvantages of the full "check", information pollution will be difficult to avoid. Industry development, concept first. On the surface, the integration of mobile media content, distribution mode changes are the mobile media and the traditional media in the form of content processing and information presentation of a technical exploration, but the most core logic behind this change, things In fact, the media concept has changed. The integration of mobile media content and the change of distribution pattern have great enlightenment to the development of media ecology. The development of China's media industry should start from four aspects and set up a correct concept of development: one is to innovate the audience view and realize the transformation from "the audience" to "the user"; and the two is to be positive. In view of the important role of technological innovation in the development of media, we should vigorously promote the progress of media technology. Three, we should clear the path of development, set up the thinking of media and make efforts to realize the sharing of media resources; four, we should adhere to the guidance of quality content and correct guidance of values, and always make scientific guidance to public opinion.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

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本文編號：1911524