本文選題：未來媒體 + 內(nèi)容生產(chǎn)��； 參考：《新聞與寫作》2017年04期

【摘要】：以技術(shù)驅(qū)動(dòng)為顯著特征的未來媒體具有平臺(tái)化、移動(dòng)化和智能化的特征。在傳播實(shí)踐的考察中,我們認(rèn)為傳統(tǒng)媒體時(shí)代內(nèi)容生產(chǎn)與敘事變革的制約因素,依然會(huì)制約未來媒體的內(nèi)容生產(chǎn)與敘事變革。未來媒體傳播的主體呈現(xiàn)多元化的特征,與媒體平臺(tái)的融合程度將加深;傳播的內(nèi)容生產(chǎn)將圍繞生動(dòng)性或深度性的高品質(zhì)定位進(jìn)行,用戶的參與性將空前提升;傳播的流程在技術(shù)驅(qū)動(dòng)背景下,用戶的實(shí)時(shí)數(shù)據(jù)分析將真正進(jìn)入信息的集成及反饋體系中,生產(chǎn)流程將得到實(shí)質(zhì)性優(yōu)化;傳播的呈現(xiàn)形式將突出表現(xiàn)為產(chǎn)品的定制化及多樣選擇性的特點(diǎn)。
[Abstract]:The future media characterized by technology drive has the features of platform, mobility and intelligence. In the investigation of communication practice, we think that the restriction factors of the content production and narrative change in the traditional media era will still restrict the content production and narrative change of the future media. In the future, the main body of media communication will present the characteristics of diversification, and the degree of integration with media platform will be deepened, the content production of communication will revolve around the high quality orientation of vividness or depth, and the participation of users will be improved unprecedentedly. Under the background of technology driven, real-time data analysis of users will really enter the information integration and feedback system, and the production process will be substantially optimized. The presentation of communication will be characterized by customization and variety of selectivity.
【作者單位】： 武漢大學(xué)新聞與傳播學(xué)院;
【基金】：國家社會(huì)科學(xué)基金重點(diǎn)項(xiàng)目“新聞媒體傳播力公信力影響力”(立項(xiàng)號(hào):14AXW001)的成果之一
【分類號(hào)】：G206

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相關(guān)碩士學(xué)位論文 前2條

1 翁燕云;電視真人秀的內(nèi)容生產(chǎn)[D];暨南大學(xué);2016年

2 寧萍;微博推動(dòng)下傳統(tǒng)媒體的內(nèi)容變化研究[D];黑龍江大學(xué);2012年

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本文編號(hào)：1896712