發(fā)布時間：2018-05-15 22:30

  本文選題：社會主義意識形態(tài) + 網(wǎng)絡(luò)虛擬空間��； 參考：《北京師范大學(xué)學(xué)報(社會科學(xué)版)》2017年02期

【摘要】：互聯(lián)網(wǎng)和信息技術(shù)所塑造的網(wǎng)絡(luò)虛擬空間,開拓了一個深不可測的觀念和意識的世界,事實(shí)上已經(jīng)成為社會主義意識形態(tài)傳播的"主戰(zhàn)場"、"主陣地"和"最前沿"。在網(wǎng)絡(luò)虛擬空間中,社會主義意識形態(tài)傳播面臨的困境之根本和實(shí)質(zhì)在于社會主義意識形態(tài)話語權(quán)的流失。網(wǎng)絡(luò)虛擬空間通過再塑意識形態(tài)的傳播范式,使得意識形態(tài)話語權(quán)的表達(dá)、分布和實(shí)現(xiàn)隨著傳播機(jī)制、傳播形式和傳播路徑的不同而改變,從而造成網(wǎng)絡(luò)虛擬空間社會主義意識形態(tài)話語權(quán)在與非社會主義意識形態(tài)的斗爭中流失,在公眾的認(rèn)同障礙中流失,在網(wǎng)絡(luò)虛擬空間功能性建設(shè)的弱勢下流失。有鑒于此,必須努力探索和進(jìn)行互聯(lián)網(wǎng)邏輯下社會主義意識形態(tài)傳播的生態(tài)重構(gòu):傳播系統(tǒng)的"共生性"重構(gòu)、媒介系統(tǒng)的"詩意化"重構(gòu)、受眾系統(tǒng)的"生命力"重構(gòu)。通過堅(jiān)守根本話語方式、鍛造建設(shè)理念張力、增強(qiáng)傳播認(rèn)同效應(yīng)、保障意識形態(tài)安全等建設(shè)路徑,不斷增強(qiáng)社會主義意識形態(tài)在虛擬空間的吸引力和話語權(quán)。
[Abstract]:The virtual space created by the Internet and information technology has opened up a world of unfathomable concepts and consciousness. In fact, it has become the "main battlefield", "the main position" and "the most advanced" for the spread of socialist ideology. In the virtual space of network, the essence of the predicament of socialist ideology communication lies in the loss of socialist ideology's right to speak. The network virtual space changes the expression, distribution and realization of the right to speak of ideology with the different communication mechanism, the form and the way of communication through the remolding of the mode of communication of ideology, which makes the expression, distribution and realization of the right to speak of ideology change. As a result, the network virtual space socialist ideology right to speak in the struggle against non-socialist ideology, in the loss of public identity obstacles, in the network virtual space functional construction of the weak loss. In view of this, we must make great efforts to explore and carry out the ecological reconstruction of socialist ideology communication under the logic of Internet: the "symbiosis" reconstruction of the communication system, the "poetic" reconstruction of the media system, and the "vitality" reconstruction of the audience system. By sticking to the way of fundamental discourse, forging the tension of construction idea, enhancing the effect of communication and identity, ensuring the security of ideology, etc., the attraction and the right of speech of socialist ideology in virtual space are constantly enhanced.
【作者單位】： 陜西師范大學(xué)馬克思主義學(xué)院;陜西師范大學(xué)畢業(yè)生就業(yè)指導(dǎo)服務(wù)中心;
【基金】：國家社會科學(xué)基金項(xiàng)目“網(wǎng)絡(luò)虛擬空間社會主義意識形態(tài)傳播及其建設(shè)研究”(16BKS096)
【分類號】：D64;G206

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