本文選題：傳統(tǒng)行業(yè)企業(yè) + 新媒體��； 參考：《經(jīng)營與管理》2017年05期

【摘要】：隨著互聯(lián)網(wǎng)和移動互聯(lián)網(wǎng)發(fā)展徹底改變?nèi)藗兊墓ぷ骱蜕罘绞?媒體也進入新媒體時代。發(fā)源于互聯(lián)網(wǎng)的新型行業(yè)企業(yè)能夠順利地掌握互聯(lián)網(wǎng)思維模式,不斷利用新媒體進行營銷創(chuàng)新。但很多近兩年才開始"觸網(wǎng)"的傳統(tǒng)行業(yè)企業(yè),業(yè)務運作模式與互聯(lián)網(wǎng)行業(yè)企業(yè)截然不同,無法照搬照抄營銷案例。因此,許多傳統(tǒng)行業(yè)企業(yè)針對行業(yè)和產(chǎn)品的特點,制定創(chuàng)新策略。其中,視覺營銷策略作為新媒體營銷的核心內(nèi)容,對傳統(tǒng)行業(yè)企業(yè)營銷來說非常重要。
[Abstract]:With the development of the Internet and mobile Internet, people's working and life style has been completely changed, and the media has entered the new media era. The new industry enterprises originated in the Internet can master the thinking mode of Internet and constantly use new media for marketing innovation. But a lot of traditional industry enterprises that only began to "touch the net" in the last two years, the business operation mode is very different from the Internet industry enterprise, and cannot copy the marketing case. Therefore, many traditional industry enterprises to the characteristics of the industry and products, to formulate innovative strategies. Among them, visual marketing strategy, as the core content of new media marketing, is very important to the traditional industry enterprise marketing.
【作者單位】： 浙江萬里學院;
【分類號】：F274;G206

【相似文獻】

相關期刊論文 前7條

1 楊銀輝;;用視覺營銷打造網(wǎng)店引力“磁場”[J];北方經(jīng)濟;2009年15期

2 杜s，

本文編號：1884567